去亚马逊化?看看最新的Top100顶级大卖排行榜
近一年多来,美国卖家在亚马逊上的市场份额一直在增加,扭转了多年来主要输给中国卖家的趋势。
亚马逊美国市场上 55% 的顶级第三方卖家是国内企业,较 2020 年 11 月 48% 的历史低点有了显著增长。在过去的 16 个月中,美国卖家的份额一直在增加. 多年来,该百分比一直在稳步下降。
这种行为不仅限于畅销商品。自 2020 年底以来,在跌破 50% 之后,它现在已经回升。
相反中国的新卖家注册数量明显有所减少,最近才占所有新卖家注册数量的 75%。近来中国卖家对亚马逊的负面情绪越来越高,但短期内没有什么会发生重大变化。但无论如何,这都是一个重要信号。
中国卖家正在寻求减少对亚马逊的依赖。尽管亚马逊是中国品牌和卖家接触西方市场消费者的主要渠道,但中国对跨境电子商务“去亚马逊化”的情绪越来越高,特别是随着去年亚马逊大肆封杀中国卖家账号以来,有些卖家觉得大卖被封杀,小卖家的机会来了,但目前的结果告诉我们并没有想象中的那么美好。
2022年越来越多的卖家都在反馈,亚马逊不好做了,流量惨淡,物流费用增加,利润下滑,内卷严重,但是封号扫号还是依旧没停下来,整个亚马逊圈都是哀声一片!很多看好今年,觉得会比去年好的卖家和网红都被纷纷打脸了,果然去年不是最差的一年,或许真的是未来10年最好的一年了。
我们来看看最新的美国站Top100的大卖: (数据更新于2022年4月27日)
Seller | Country | 30 Day Reviews | Lifetime Reviews |
Pharmapacks_ | United States | 6,810 (-32%) | 1,192,663 |
iServe | United States | 4,467 (-0%) | 280,711 |
Zappos | United States | 4,228 (2%) | 325,817 |
Asurion, LLC | United States | 4,103 (-2%) | 410,632 |
Carlyle | United States | 3,095 (-11%) | 89,448 |
Utopia Deals | United States | 3,085 (-2%) | 433,339 |
topshoesUS | United States | 2,879 (3%) | 195,104 |
AnkerDirect | United States | 2,792 (-5%) | 1,026,111 |
EPFamily Direct | United States | 2,772 (3%) | 245,220 |
glenthebookseller | United States | 2,904 (2%) | 518,129 |
Galactic Shop | United States | 2,600 (-10%) | 201,469 |
Orva Stores | United States | 2,499 (9%) | 218,949 |
Spreetail | United States | 2,553 (-0%) | 352,879 |
GORILLA COMMERCE | United States | 2,228 (3%) | 138,014 |
AilunUS | China | 2,127 (2%) | 177,023 |
Fintie | United States | 2,126 (-4%) | 683,449 |
Supershieldz | United States | 1,994 (-8%) | 320,181 |
MYBATTERYSUPPLIER | United States | 1,925 (-10%) | 428,218 |
Book Depository US | United Kingdom | 2,014 (-16%) | 929,407 |
Spigen Inc | United States | 1,831 (-14%) | 551,349 |
eSupplements | United States | 1,813 (4%) | 109,431 |
ShippedFast | United States | 1,805 (1%) | 234,939 |
uxcell | Hong Kong | 1,722 (2%) | 499,110 |
VerSure | United States | 1,664 (1%) | 101,601 |
Aserson | United States | 1,639 (-19%) | 62,314 |
6pm | United States | 1,659 (9%) | 402,804 |
JoyinDirect | United States | 1,699 (42%) | 88,001 |
Decluttr Store | United States | 1,690 (-8%) | 690,599 |
recommerce | United States | 1,605 (-8%) | 101,350 |
Mr. Pen | United States | 1,565 (-9%) | 46,104 |
TheNewMall | United States | 1,525 (7%) | 290,158 |
Swanson Health Products | United States | 1,507 (-10%) | 270,387 |
Juvo+ | United States | 1,442 (-9%) | 297,509 |
i-Deals Store | United States | 1,490 (-18%) | 717,165 |
Hippo Books | United States | 1,566 (-6%) | 1,151,597 |
HLmedical | United States | 1,474 (8%) | 47,197 |
Wiki Deals | United States | 1,429 (2%) | 148,562 |
Royal Meds | United States | 1,483 (3%) | 93,203 |
Oliver's Pet Care | United States | 1,379 (-4%) | 116,519 |
LiCB | China | 1,385 (-7%) | 56,303 |
MetroDecor | United States | 1,339 (-16%) | 216,194 |
Tech Vendor | United States | 1,301 (-3%) | 185,443 |
OxKom | United States | 1,306 (0%) | 503,953 |
TCP Global Corp | United States | 1,303 (-8%) | 346,293 |
Common Cents Distributors | United States | 1,270 (-1%) | 160,687 |
LY Berditchev Co. | United States | 1,303 (2%) | 52,548 |
RAREWAVES-IMPORTS | United Kingdom | 1,444 (7%) | 182,033 |
Sports Research | United States | 1,255 (-5%) | 157,306 |
River Colony Trading | United States | 1,266 (2%) | 1,110,306 |
CPGIO | United States | 1,278 (-2%) | 71,475 |
Songmics Direct | United States | 1,244 (-17%) | 144,819 |
Vive Health Direct | United States | 1,246 (9%) | 125,587 |
UGREEN GROUP LIMITED | China | 1,176 (-9%) | 136,141 |
Woot | United States | 1,213 (-0%) | 118,609 |
Mr. Medical | United States | 1,114 (9%) | 254,616 |
iHealthLabs | United States | 1,075 (-36%) | 36,979 |
SportingDoc | United States | 1,051 (0%) | 263,532 |
Real Essentials | United States | 1,058 (9%) | 26,911 |
Healthy Pantry | United States | 1,030 (5%) | 33,278 |
Impresa Products | United States | 1,035 (5%) | 60,298 |
Bedsure | United States | 1,024 (-4%) | 81,683 |
YH-Goods | United States | 1,062 (-22%) | 107,567 |
Yaheetech | United States | 1,181 (-21%) | 56,663 |
JS Digital | China | 1,012 (-11%) | 71,951 |
Hour Loop | United States | 998 (-1%) | 81,327 |
Peltz Shoes | United States | 1,070 (23%) | 163,836 |
Libros Judios | United States | 1,026 (29%) | 44,443 |
Hearthshire | United States | 1,066 (18%) | 296,406 |
Baleaf Sports | United States | 966 (10%) | 87,616 |
VirVentures | United States | 1,038 (5%) | 148,993 |
BEYOND YOUR HOME | United States | 963 (3%) | 199,655 |
Anthony's Goods | United States | 972 (6%) | 79,061 |
Monster Pets | United States | 971 (-8%) | 179,946 |
Vital Proteins | United States | 960 (-10%) | 35,389 |
thePruneDanish | United States | 966 (2%) | 143,569 |
HiwareDirect | China | 956 (-12%) | 74,986 |
Marketplace Pros | United States | 970 (1%) | 213,314 |
megahitrecords | United States | 946 (-2%) | 260,401 |
Bronson Laboratories | United States | 935 (0%) | 45,458 |
K O L | United States | 930 (29%) | 18,179 |
The Market Space | United States | 1,015 (19%) | 9,625 |
My Great Goods | United States | 923 (-14%) | 126,050 |
SilverOnyx | United States | 923 (-2%) | 51,223 |
In The Swim Pool Supplies | United States | 1,048 (57%) | 91,986 |
OTCRx4u | United States | 968 (1%) | 123,313 |
ThriftBooks-Dallas | United States | 978 (6%) | 408,505 |
VIVOSUN | China | 907 (11%) | 54,658 |
imagikids LLC | United States | 925 (1%) | 30,452 |
ThriftBooks-Atlanta | United States | 964 (6%) | 598,264 |
Petco | United States | 1,103 (-1%) | 115,020 |
BestChoiceproducts | United States | 1,009 (21%) | 182,289 |
JDJ Trading Co | United States | 895 (-2%) | 41,311 |
JE Products US | United States | 893 (-3%) | 321,602 |
Filterbuy | United States | 988 (-5%) | 73,591 |
Zulay Deals | United States | 888 (-13%) | 42,908 |
Weiman Brands | United States | 887 (-4%) | 41,567 |
BestSource OfficeSupplies | United States | 907 (-3%) | 207,351 |
ThriftBooks-Phoenix | United States | 942 (-6%) | 368,548 |
Healthway Shop | United States | 910 (-2%) | 22,945 |
Seattlegoodwill | United States | 899 (-2%) | 241,067 |
中国顶级大卖的占比不到10%,攻略资本主义的大营的任务还任重道远,加油!