AI 无用论？手把手教你利用 AI 提升品牌发展战略| 橙干货

在 AI 飞速发展的今天，如何利用 AI 对品牌发展和营销做一些贡献呢？四海为大家总结了 44 个关于产品、客户、战略等方面的问题，大家可以尝试放到  ChatGPT 里提问，说不定会有惊喜哦。

▍Basics

List ten features and unique selling points of [Product/Service].

2) Benefits

Context: Here are the features of [Product/Service]:
[Insert here].
Task: List the benefits of each feature.

3) Transformations

Context: These are the benefits of [Product/Service]:
[Insert here].
Task: For each benefit, give an example of a specific situation in which it improves the customer’s life.

4) Before and after

Describe the before-and-after effects of using [Product/Subject].

5) Challenges

What are the main challenges or “enemies” that [Product/Service] helps customers overcome?

6) Competitors

Who are the main competitors of [Product/Service] in the market? Who are the main players in the [X] industry?

7) Alternatives

What are the alternatives to [Product/Service]?

8) Disadvantages

Here are the alternatives to [Product/Service]: [Insert here]. What are the disadvantages of each one of them?

9) Cons of the product

What are some potential downsides or negatives of [Product/Service]?

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▍Customer

2) Channels

List ten places, online and offline, where the target audience of [product/service] is likely to spend their time.

3) Voice of Customer

Find customer reviews and forum discussions about [Product/Service/subject]
(Note: browsing mode must be on).

4) Inside jokes

What are some inside jokes or memes popular among [target audience]?

5) Brand touchpoints

Can you provide a daily timeline for a typical [product/service] customer, highlighting the moments in the day they engage with [product/service] and any associated activities?

6) Customer interview

Act as: [target persona]
Context: We are two old friends sitting in a bar. I will ask you questions, and you will respond openly and honestly.
First question: [e.g. What is stopping you from buying the product?

▍Strategy

What are some clichés often associated with [Product/Service/Industry/Subject]?

2) Social issues

What social issues are connected or related to [Product/Service/Industry/Subject]?

3) Tech trends

What are the latest technological trends that could help in promoting [Product/Service]?

4) Cultural trends

What are the latest cultural trends that could help in promoting [Product/Service]?

5) Nostalgia

What nostalgic memories are commonly associated with [Product/Subject]?

6) Customer objections

What are common objections or criticisms related to the use of [Product/Subject]?

7) Fun Facts/Today I learned

Find ten fun and fascinating facts about [Product/Subject]. Begin each fact with “TIL.” Provide URL sources.

8) Statistics

Find ten important statistics or studies on [Product/Subject]. Provide URL sources.

▍Product/Brand/Industry

2) Brand personality

Imagine [Brand name] as a person. Describe their characteristics, personality traits, lifestyle, and values. Consider how [brand name]’s brand philosophy and design principles might translate into this person’s behavior, interests, and appearance.

3) Myths

Are there any urban legends or myths about [Product/Subject] or its users?

4) Overlooked wisdom

What are the obvious aspects of [Product/Subject] that we often overlook?

5) Social Norms

What social norms exist around the usage of [Product/Subject]?

6) Situations

In what circumstances or scenarios do people typically use [Product/Subject]?

7) Users vs Non-users

How do non-users perceive those who use [Product/Subject], and vice versa?

8) Rituals

Can you describe the common habits or rituals associated with [Product/Subject]?

9) Brand history

Describe the current and previous marketing campaigns and slogans for [Product/Service].

▍Words

1) Mind Map

Create a mind map with [Product/Subject] as the central topic.

2) Expand Mind Map

List 20 associations and words related to [Product/Subject].

3) Phrases

List phrases related to [Product/Industry/Subject].

4) Idioms

Provide 10 idioms related to [Product/Industry/Subject].

5) Quotes

Find quotes related to [Product/Industry/Subject].

6) Poems and songs

Find poems and lyrics related to [Product/Subject].

7) Thesaurus

Context: You are a thesaurus.
Task: Find synonyms, antonyms, homophones, similar sounds, rhymes, and near rhymes for the word [insert word].
Delivery: Deliver your findings in a table.

8) Puns

Create 10 puns related to [Product/Subject].

9) Metaphors

Provide ten metaphors comparing [Product/Subject] to something entirely unrelated.

10) Jokes

Act as a stand-up comedian.
Task: Use your wit, creativity, and observational skills to create a stand-up routine on [Brand/subject/industry].
Guidelines: Incorporate personal anecdotes and experiences. Make it relatable and engaging.

▍Tips‍‍

💡 Pro tip 1: To get even better results, add this to your prompts:

Act as: An award-winning creative strategist with 20 years of experience in marketing and advertising.

Task: [Your prompt here]

💡 Pro tip 2: Keep using your brain. It’s way more creative, empathetic, and profound than AI.