AI 无用论？手把手教你利用 AI 提升品牌发展战略| 橙干货
在 AI 飞速发展的今天，如何利用 AI 对品牌发展和营销做一些贡献呢？四海为大家总结了 44 个关于产品、客户、战略等方面的问题，大家可以尝试放到 ChatGPT 里提问，说不定会有惊喜哦。
▍Basics
List ten features and unique selling points of [Product/Service].
2) Benefits
Context: Here are the features of [Product/Service]:
[Insert here].
Task: List the benefits of each feature.
3) Transformations
Context: These are the benefits of [Product/Service]:
[Insert here].
Task: For each benefit, give an example of a specific situation in which it improves the customer’s life.
4) Before and after
Describe the before-and-after effects of using [Product/Subject].
5) Challenges
What are the main challenges or “enemies” that [Product/Service] helps customers overcome?
6) Competitors
Who are the main competitors of [Product/Service] in the market? Who are the main players in the [X] industry?
7) Alternatives
What are the alternatives to [Product/Service]?
8) Disadvantages
Here are the alternatives to [Product/Service]: [Insert here]. What are the disadvantages of each one of them?
9) Cons of the product
What are some potential downsides or negatives of [Product/Service]?
▍Customer
2) Channels
List ten places, online and offline, where the target audience of [product/service] is likely to spend their time.
3) Voice of Customer
Find customer reviews and forum discussions about [Product/Service/subject]
(Note: browsing mode must be on).
4) Inside jokes
What are some inside jokes or memes popular among [target audience]?
5) Brand touchpoints
Can you provide a daily timeline for a typical [product/service] customer, highlighting the moments in the day they engage with [product/service] and any associated activities?
6) Customer interview
Act as: [target persona]
Context: We are two old friends sitting in a bar. I will ask you questions, and you will respond openly and honestly.
First question: [e.g. What is stopping you from buying the product?
▍Strategy
What are some clichés often associated with [Product/Service/Industry/Subject]?
2) Social issues
What social issues are connected or related to [Product/Service/Industry/Subject]?
3) Tech trends
What are the latest technological trends that could help in promoting [Product/Service]?
4) Cultural trends
What are the latest cultural trends that could help in promoting [Product/Service]?
5) Nostalgia
What nostalgic memories are commonly associated with [Product/Subject]?
6) Customer objections
What are common objections or criticisms related to the use of [Product/Subject]?
7) Fun Facts/Today I learned
Find ten fun and fascinating facts about [Product/Subject]. Begin each fact with “TIL.” Provide URL sources.
8) Statistics
Find ten important statistics or studies on [Product/Subject]. Provide URL sources.
▍Product/Brand/Industry
2) Brand personality
Imagine [Brand name] as a person. Describe their characteristics, personality traits, lifestyle, and values. Consider how [brand name]’s brand philosophy and design principles might translate into this person’s behavior, interests, and appearance.
3) Myths
Are there any urban legends or myths about [Product/Subject] or its users?
4) Overlooked wisdom
What are the obvious aspects of [Product/Subject] that we often overlook?
5) Social Norms
What social norms exist around the usage of [Product/Subject]?
6) Situations
In what circumstances or scenarios do people typically use [Product/Subject]?
7) Users vs Non-users
How do non-users perceive those who use [Product/Subject], and vice versa?
8) Rituals
Can you describe the common habits or rituals associated with [Product/Subject]?
9) Brand history
Describe the current and previous marketing campaigns and slogans for [Product/Service].
▍Words
1) Mind Map
Create a mind map with [Product/Subject] as the central topic.
2) Expand Mind Map
List 20 associations and words related to [Product/Subject].
3) Phrases
List phrases related to [Product/Industry/Subject].
4) Idioms
Provide 10 idioms related to [Product/Industry/Subject].
5) Quotes
Find quotes related to [Product/Industry/Subject].
6) Poems and songs
Find poems and lyrics related to [Product/Subject].
7) Thesaurus
Context: You are a thesaurus.
Task: Find synonyms, antonyms, homophones, similar sounds, rhymes, and near rhymes for the word [insert word].
Delivery: Deliver your findings in a table.
8) Puns
Create 10 puns related to [Product/Subject].
9) Metaphors
Provide ten metaphors comparing [Product/Subject] to something entirely unrelated.
10) Jokes
Act as a stand-up comedian.
Task: Use your wit, creativity, and observational skills to create a stand-up routine on [Brand/subject/industry].
Guidelines: Incorporate personal anecdotes and experiences. Make it relatable and engaging.
▍Tips
💡 Pro tip 1: To get even better results, add this to your prompts:
Act as: An award-winning creative strategist with 20 years of experience in marketing and advertising.
Task: [Your prompt here]
💡 Pro tip 2: Keep using your brain. It’s way more creative, empathetic, and profound than AI.
