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跨境Michael
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6年跨境老司机分享运营知识
#案例分析#如何去分析标准款足机按摩器的推广思路策略？
以下是竞品keepa曲线 该产品上架时间较晚，在2022年10月15日，赶在了Q4的开始的时候，意图很明显就是在旺季的时候推新品会事半功倍，有了Q4旺季流量的加持，推广工作会更加容易，图二实际的销量曲线也能证明这一观点， 真正的旺季开始于2022年11月20日到2022年12月25日期间，该产品从新品期的日销20单增长到黒五网
2023-03-25
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手把手教你做小团队的Youtube运营
背景：传统的（由品牌公司发起主导）各类广告投放对已经疲惫不堪的消费者不再有效，年轻一代的消费者们更愿意独立或参考同伴的意见做出自己的购买消费决定。品牌与消费者之间的关系已经发生了质的改变。越来越多的品牌发现Influencer Marketing可以成为品牌的有效策略.红人营销推广的重要性不言而喻，但是预算不足，经费有限的小团队怎么样才能做好红人营销？这篇手把手教你怎么在yotube做好免费/付费
2023-02-08
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半年时间，新网站没打广告没做促销从0到这个月GMV$50K了！
放个数据，这是我当时运营的第二个品牌网站了, 一切从0开始。19年第一个网站刚开始建立的时候我就是个新手什么都不懂，靠着摸索学习（公司其他同事），走了很多弯路，也踩了坑（上年网一前一天网站崩了）好在这个网站，上年靠着疫情总GMV破$100万，不过今年开始也遇到瓶颈，增长放缓；今年因为公司发展需要，新建了一个品牌网站，所以集合了之前第一个网站的经验，以及课程上学到的，很快就做起来了。标题说不打广告，
2023-02-07
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亚马逊TRO艰苦求生之路
很多做亚马逊的小伙伴可能经历过 TRO （ Temporary Restraining Order ），也就是原告委托律所直接向当地联邦法院起诉，让法院直接签发临时禁令，冻结整个电商平台的资产，一般是涉及到知识产权侵权的问题。我们公司在 7 月 Prime Day 刚结束就遇到了 TRO ，这个时候是资金回款比较充裕的时候，而我自己也很后知后觉，是一周多了还没到回款，主动发消息给亚马逊支付团队，才
2022-11-05
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2022年亚马逊消费者行为报告
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2022-10-25
阅读 2494
ABA数据之复购率篇
上个月亚马逊的 ABA 页面说是要废除旧版的重复购买的数据，今天偶尔发现，新版的复购率的数据已经上线了。 首先我们先看下官方对于控制面板上的数据做出的解释如下： 重复购买控制面板 ”按品牌和 ASIN 分析买家留存和重复购买情况。它会针对所选时间段显示重复订购商品销售额、重复订购商品数量和重购买家数量。 一般定义 商品名称 搜索结果和详情页面中显示的商品名称。 订单总数 指定品牌或 ASIN 的订
2022-07-08
阅读 2647
史上最全申请 “Climate Pledge Friendly” 项目指南
我 们在搜索产品的时候有的时候会出现如下截图的标志，这个标志代表什么那？ Climate Pledge 是亚马逊 与Global Optimism 于2019年联合创立的组织，号召企业加入在2040年前达到企业运营零碳排放，目前除了亚马逊外，还有微软、联合利华、优步等200多公司签署。2020年，亚马逊获得了原KeyArena的冠名权，改名为Climate Pledge Arena/气候宣言竞技场
2022-07-05
阅读 4169
行走的ABA趋势工具---Amztrends 3.0版本
最近， amztrend s 发布了 3.0 版本，把只能在后台 ABA 功能下查询的搜索词和 ASIN 趋势功能搬到了前台和后台的更多地方，增加的使用场景如下： 1 ：前台搜索关键词 2 ：畅销榜、商品类目 3 ： Listing 及竞品 4 ：商机探测商品及搜索词 5 ：广告商品、投放词、客户搜索词 6 ：业务报告 ASIN 7 ：品牌搜索表现可划词 /ASIN 大家可能乍看这些使用场
2022-06-05
阅读 4212
PickFu投票工具与亚马逊A/B测试
亚马逊上有近5亿种产品，你如何从人群中脱颖而出？ A/B测试 是优化你的亚马逊产品列表并提高你产品的参与度和销售额的最有效手段之一。 什么是A/B测试？ A/B测试比较了同一内容的两个版本的表现，无论是网站登陆页面、产品图片、信息图表、书名、社交媒体广告，还是两者之间的任何内容。进行A/B测试有多种方法，包括在你的在线店面上进行A/B测试或使用PickFu这样的投票平台。 A/B测试是衡量你的目标
2022-05-29
阅读 2508查询绩效（Search Query Performance Dashboard）功能介绍及使用建议
最近亚马逊的 Search Analytics又推出了新的功能，查询绩效的功能，这个功能 根据购物者的搜索行为，提供对搜索词绩效的可见性。对于选定的时间段，它会显示您目录或 ASIN 的热门搜索词的各项指标（例如，搜索展示量、点击量、添加到购物车的次数和购买量） 如下截图 会按照展示量，点击量，加购量，购买量，这个亚马逊的购物漏斗模型去展示，会展示客户的搜索词，在这四个维度的绩效，但是我们无法查看
2022-04-01
阅读 3500重磅消息-亚马逊Prime Day 活动提报时间确定
一年一度的亚马逊Pime Day 会员日的活动提报时间日期已经出炉，如下图 活动类型分了Lighting Deals, Deal of The Day, Coupon三个类型，Lighting Deals的提报时间为：美国站3.22开始，4.29结束，欧洲站3.22开始，5.13结束，日本站3.22开始，5.13结束，LD我们在亚马逊的后台提报即可，但是要注意是的是提报的时候看下活动的时段和标记名
2022-03-18
阅读 1191Opportunity Explorer功能介绍及使用建议
最近亚马逊又出了一的功能， Opportunity Explorer中文名称商品机会探测器。 Opportunity Explorer 是一款工具，用于发掘买家对新商品创意的需求。要访问此工具，请转至 https://sellercentral.amazon.com/opportunity-explorer ，或者前往 “增长”>“商品 Opportunity Explorer”菜单。 以
2022-03-07
阅读 3223被人忽略的亚马逊客户服务评分系统
最近在回复站内信的时候发现了一个客户服务评分的系统，这个评分系统很容易被人忽略 在订单信息的上方，如截图 点击客户服务控制面板会跳转到评分系统 上面会显示你的得分，这个账号获得得分 那什么是客户服务评分？ 客户服务评分 - 常见问题 什么是客户服务评分？ 您的客户服务评分代表了买家对您回复他们问题的表现的平均满意度。我们通过询问“这是否解决了您的问题？”调查收集买家对您的回复的反馈。 您的
2022-03-04
阅读 6707listing曝光流量漏斗模型及指标术语表详解
书接上文，上一篇介绍了 重磅--亚马逊向卖家开放Amazon Search Analytics Dashboard功能 ，估计这几天卖家们陆陆续续的接到了后台的推送，有了这个功能，今天我们就详细的解析下亚马逊listting的曝光流量漏斗模型及后台的指标数据详解 一、listing曝光流量漏斗模型解析 亚⻢逊购物流程分为三个阶段： 意识 通过⼤部分⾮亚⻢逊营销，让购物者了解您的品牌和产品，并
2022-02-25
阅读 4354重磅--亚马逊向卖家开放Amazon Search Analytics Dashboard功能
Amazon Search Analytics Dashboard（亚马逊搜索分析仪表盘）（即日起小范围灰度测试，年内全面上线） 这个是官方是英文翻译而成的意思：“使用大量的匿名数据，更好地了解客户的兴趣和与您的产品相关的购物选择。优化您的列表，改善库存规划，建立您的产品开发路线图，并在亚马逊内外发展您的业务。” 从下面第一张截图可以看到输入相应的ASIN，我们可以查看以周为单位的数据
2022-02-21
阅读 3265 下一页
