1、https://www.facebook.com/policies/ads/restricted_content/social_casino_games 2、https://www.facebook.com/business/help/745983206015584?id=352746782475779 3、https://www.facebook.com/policies/ads/pro

什么是好的广告主？好的 广告主即是良好消费者体验的提供者 ，能在消费者体验的不同阶段通过各影响要素提供给消费者良好的购买经验。广告，粉丝页以及业务模式等都在不同阶段影响着消费者体验，那么在消费者体验的各个阶段该如何确保自身合规呢，接下来我们分别来看看！ 业务模式、产品和服务 01 合规的业务模式基本要件 商业行为不得推广具有欺骗或误导行为的（包括意图骗取用户的 钱财或个人信息的）商品、服务、方

一、创建商务管理平台注意事项 1.广告主必须确定公司信息的真实性和实效性 • BM 名称: 帐号名称必须根据营业执照上名称来命名 (如: XXX 公司XX部) • 公司地址: 必须是真实的公司总部地址 (如果公司更 改地址请即时更新) • 网站: 必须填写公司官网 • 公司电话: 必须填写有效公司的联系号码 • 官方专页 (粉丝页): 必须绑定官方粉丝页 注意：您只能创建 2 个商

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5月20日Facebook 产品更新的重要内容主要有以下五点：iOS14应用广告主需要注意的两个操作、Instagram全新的业务定位和客户沟通思路、取消针对非医用口罩，洗手液和表面消毒湿巾的国家/地区限制、在Facebook和Instagram上的国家官方媒体的广告投放进行标记、在In-App Webviewer中加入“更多信息（More Info）”的功能（安卓和iOS的应用）。

1. https://www.facebook.com/policies/ads/prohibited_content 2. https://www.facebook.com/policies/ads/prohibited_content 3. https://www.facebook.com/business/help/96840277987360

哈喽，大家好。俺是芋头，是猎豹移动国际广告业务部的一名二维视频设计师。最近和几个刚做海外广告的朋友聊天，他们表示很惆怅：为什么国内常用的制作素材方法以及创意点，用在海外素材制作上却不起作用？ 今天咱就谈谈为什么国内的优秀创意及制作在海外跑不起来。芋头还是从三大方面来说，一个是创意/内容的本地化，一个是拍摄的本地化，最后回回归到素材质量本身。 #1 创意本地化 创意的本地化主要表现在对投放区域内的文

iOS 14.5 系统正式来袭，由于 Apple 在 iOS 14.5 系统中将会启用应用追踪透明度(AppTrackingTransparency)框架，要求 App Store 中的应用在追踪用户数据时，必须依据这一框架向用户显示提示并获得许可，否则便会禁止某些数据的收集和分享操作。 为了帮助营销人员应对这一变更、继续投放行之有效的广告，Facebook 将会采取一些措施，包括为苹果的 SKA

本文来源：最适合新手卖家的外贸自建站平台-UEESHOP 如果你想要快速提升网站的销量，除了狂撒各种优惠券之外，还可以做些什么样的促销呢？ 每逢节假日大促，各大品牌网站的秒杀活动一定是最能够 抢占流量 的。限时秒杀不但是一个促销工具，更是一种 快速提升网站流量的营销玩法 。 在限定时间内限量低价抢购，让用户产生 “机不可失，时不再来”的紧迫感，快速下决定。商家懂得合理运用 锚定价格的原理

斋月是一个神圣的月份，全世界有超过 20 亿人会参与庆祝活动。 这是一个提醒人们反思自我和珍惜当下的时刻， 也是慈善活动最丰富的月份之一， 信徒们会向当地的公益事业捐款行善。今年， Facebook 向全球各地庆祝斋月的用户和企业发出邀请，鼓励他们使用 #MonthofGood（善月）话题标签来庆祝这一节日， 比如在 Facebook 的应用中探索、发掘和表达美好与善意。 1. 了解斋月的意义 花

今日（4月22日）Facebook 产品更新的重要内容主要有以下六点：影响转化API 成效的事件、 Facebook 流媒体动态广告、 Facebook广告洞察工具将迁移到Facebook商务套件中的洞察报告、移动应用APP的广告政策审核更新、Blueprint 发现式商务学习中心、Blueprint Spotlight 发布直播线上培训课程。 01 [Bug] 影响转化API 成效的事件 我们发

过去一年，世界各地商家为了吸引客户纷纷另辟蹊径、各出奇招，为消费者的购物体验赋予了全新的定义。即使面对意想不到的挑战，各种新奇创意依然层出不穷。今天这篇文章将聚焦在来自海外的3个小商家，重点介绍他们是如何借助社交媒体平台开辟全新的购物体验，希望中国广告主们能够从中汲取灵感！ 效仿 @locomotivadiscos 在 IGTV 上管理和推广产品 Gilberto 是圣保罗一家唱片店的老板。受疫情

成 功故事 结合投放 Facebook 品牌内容广告 (Branded Content Ad) 和动态广告 (Dynamic Ad) 后，这家中东时装品牌取得了广告花费回报增长 5.5% 的佳绩。 热 门国家的潮流时尚 在线时装品牌6thstreet.com 于2016年在阿联酋成立，如今业务已经扩展到了沙特阿拉伯、科威特等地。6thstreet.com 有分别面向女性、男性和儿童的不同品牌，品类

爱有千万种表达方式， 为我们生命中最重要的人-母亲， 自然要花心思去选择最贴心的礼物。 第二站！母亲节！“码”上跑起来 洞悉消费者心意 打造最能促进转化的创意 1.将折扣作为一种“嘉奖”，致敬并感恩母亲； 2.打造愿望清单，让消费者轻松通过礼物示爱母亲； 3.强调折扣的时效性，营造紧张感督促下单； 4.通过讲故事突出品牌的独特性，打动人心。 几大窍门 助您玩转直播购物 1 直播前： 使用以下公

父母是我们生命中最特别的人，人之常情通达海内外，海外消费者同样如此。这对独立站商家们而言，是提升销售量的好机会。据 Statista 2020年调查数据显示 ，美国人在母亲节计划花费281亿美元，而在父亲节计划花费170亿美元，并且在近十四年来皆呈逐年上涨的趋势。 2007-2020年母亲节计划支出总额变化（单位：十亿美元） 贴近消费者需求的选品建议 距离2021年5月9日的母亲节还有一个多月，前