我们知道谷歌是一个需要更长时间培养的广告渠道（无论是广告还是SEO），但是相信大家也都听说，谷歌广告跑顺后是很稳定的。 但问题可能会有： 0-1怎么起步和优化？ 如何扩量？ 如何用好营销漏斗？ 如何观察流量数据？ 甚至是广告账号申诉模板？ 在介绍之前，先给大家展示下图帕先生的实操效果，包括谷歌广告后台数据和联盟数据，因为我觉得 实力的直接展示，比起吹背景、搞理论要来得直观和真实 视频展示实力（约8

yo, sup, 看完紧张刺激的超级碗和中场秀后 今天，图帕先生想跟大家探讨一下谷歌SEM（搜索引擎营销）和SEO（搜索引擎优化）的区别，和如何并用两者为自己的品牌和网站带来正面影响。 首先，虽然SEM和SEO的最终目标是一样的——获取在谷歌搜索引擎的流量，但它们的概念是不尽相同，也需要不同的技术和方法来实现。这两种数字营销方式都是能为网站增加曝光、引流量的有效方法，但是在某些情况下，SEO 可能

今天谷歌广告界也有一个官宣，谷歌效果最大化广告即将取替智能购物广告——相比之下，其实黄晓明和Angelababy离婚没我们什么事。 （狗头保命 ——我承认标题后半段是没什么卵用的，尝试能不能蹭点流量，求各路英雄口下留情） ps: 文末图帕先生有一份关于升级智能购物广告到效果最大化广告performance max的介绍ppt，里面会介绍关于这一转变的注意事项和优缺点，可以加微信获取 好，咱们先看看

Hello， 大家好，这里又是图帕先生！这是新年第一篇文章！ 最近老板打算开个新项目（ 打算换迈巴赫 ），让我准备好灵感和选利基市场，说希望要更加垂直，sku不需要太多。于是我就不停找资料（ 上班摸鱼 ） 最后发现一个非常有意思的网站：https://www.starterstory.com/ 里面全是一些startup（初创型）的网站，基本都是几个人的小团队。通过访谈的形式，团队的负责人跟sta

相信投过广告的朋友都知道：一张好的创意素材往往可以让广告有很好的转化效果，特别是在Facebook上面。 所以寻找和不停的更新广告素材是广告优化师其中一个重要的任务。 今天就跟大家探讨一下，怎么样的素材能够给我们的广告带来最大的效益，而且还跟大家分享一下，如何提高我们制作素材的效率。 比如像这样一个素材，大家觉得需要多少时间去制作呢？在文末，我会告诉大家怎么样能在三秒钟做出这样一个好看的广告素

又有一种新的谷歌广告活动类型出现了——谷歌效果最大化广告Performance Max Campaign Performance Max（简称PMax）广告系列是在上个季度的谷歌营销大会上推出的（https://support.google.com/google-ads/answer/10727844?hl=en） 原本是需要提交beta测试 但最近已经逐渐推广到全部广告账号。 （https:

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最近发现B2B的海外推广貌似是一个挺大的缺口，很多厂长或老板不了解独立站的流量构成和玩法，无论是自然流量还是付费流量。 也衍生了很多培训（咦，这是不是我副业的好机会？ ） 所以这次想先聊聊B2B和B2C谷歌SEO网站优化和运营区别。而小弟公司一直做2C的，但之前也开展了2B业务（也跟朋友做了些B2B项目），对整个业务的布局和玩法有了更深一层体会，很乐意分享给大家。当然里面的理解会有不全面的地方，望

随着这几年跨境电商越来越热，有不少商家纷纷做起了电商出海。对于零售电商，如何在出海时候打造爆款、提升销量呢？要知道，品牌建设、营销引流，是出海时代下的大浪淘沙。 我们今天带你找到时下热门的打造爆款+独立站营销的策略，为你打开思路，提供技巧 1. 是否要在平台上打造爆款？ 第三方电商平台的好处显而易见，起步容易，但是在带来大量销售业绩的同时，也限制了利润和品牌的打造。比如，在箱包这个大品类下

Facebook广告是以素材导向的广告形式（当然受众选择也非常重要）。能不能吸引用户是很大关键，而点击率就是一个衡量广告素材质量的指标。 最近公司开了个小分享会，分析能提高FB广告点击率的方法，这里小小总结一下，分享给各位读者。 根据报告，Facebook上的平均点击率继续保持在3%左右。在2020年6月，它飙升至3.41%，但随后几个月自然回落到3%。这个我觉得还算正常，因为疫情让人们的活动很多

开篇注： 本文受邀供稿并首发于谷仓爆品学院（原文标题《深度长文 | 如何做一款「跨境」爆品》），并 得到36氪官方转载 Let&#39;s get started 影响一款产品在海外卖爆的因素有很多，比如： 用户在Facebook、Google上看到你的广告后，可能会说：Shut up and take my money，然后忍不住要下单。 但很多情况下，用户不会仅因为它看起来很好或者价格便宜，就

最近忙忙忙，离上一次更新的时间貌似有点长了~ 各位英雄请见谅。 不知道大家有没有在其他国家尝试谷歌的购物广告呢？ 通常除了基本设置外，还需要不同国家的 feed设置 才能匹配的不同的区域。 这篇文章就是要跟大家探讨下，多国购物广告的设置情况，相信对一些能进行多国配送的跨境电商卖家、广告主有一定的参考作用。 谷歌购物广告对于跨境电商是一项利器，多数卖家只在美国投放，但其实我们可以避开大部分竞争对手，

优化网站排名自然少不了 SEO 和内容。 今天简单吹吹水，谈谈 SEO 和内容营销。 内容营销可将品牌的服务、产品、形象传达给潜在客户 (Leads)，建立品牌与消费者之间的关系、增加品牌忠诚度，进而提升转化 (Conversions)。而不论哪种营销的策略，内容都参与了其中，例如： 社媒营销 (Social Media Marketing)：在执行社媒策略之前，要先写相关的贴文内容； SEO：G

最近越来越懒了~~怪不好意思的~~废话都懒得说了~~今天讲讲——Bing Shopping必应购物广告 必应的购物广告呢又叫Bing Product Listing Ads (PLA)，其实是一个非常有效的广告渠道。 如果你还在考虑必应这个渠道，那希望这篇文章能给到你一些参考。 其实，Bing Network每日搜索量也有6亿。 虽然与Google的数字相比，该数字似乎相对较低——谷歌每日69亿次

Yo, sup, 今天图帕先生要简单又详细地讲讲youtube的时间戳优化。 知道大家有没有发现，自从最近的更新后，在谷歌搜索结果页serp的视频结果，多了一些视频的分段展示： 我也想及时跟大家分享一下。 如果你想知道 如何为YouTube视频做SEO 和添加时间戳，这样做对SEO有什么好处，那么你可以花点时间看看这篇文章。 什么是YouTube时间戳？ 时间戳是一个链接到YouTube视频的一部