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光子易（PhotonPay)融合跨境、支付、金融等前沿技术理念，为中国跨境卖家提供安全、高效、便捷的全球收款及金融服务，业务遍布亚洲、北美、欧盟、英国等主要地区，持有美国（MSB)、香港（MSO）等金融监管机构颁发等金融服务牌照。
公司:
深圳市光子跃动科技有限公司
官网:
https://photonpay.com
品牌化道阻且长，中小卖家怎么找到方向？
近段时间，封号热潮一直持续不断，从头部卖家扩展到中腰部卖家，使得很多卖家出现了大量产品下架，库存囤积的现象。 对于平台而言，商户的统一规范化管理，一是为了保证公平竞争的原则和生态，二是为广大消费者提供一个可靠、健康的购物环境。在法制尤为严格的欧美地区，中国的跨境商家们则更加需要好好遵守和履行当地相关法律，以免让自己苦心经营付之一炬。 在全球零售行业格局重塑后的今天，越来越多的出海企业意识到品牌化转
2021-08-13
阅读 1338
数字经济时代，跨境卖家如何规避数据违规风险？
近几年，随着云计算、人工智能等新兴技术发展，加速了数据价值的发现和流通，同时也使得数据安全问题不断凸显。在大环境方面，世界主要经济体都在完善个人信息保护方面的立法，加强相关法规的执法力度。 其中，被称为 “史上最严数据保护条例”的欧盟一般数据保护条例 （General Data Protection Regulation，GDPR）于2018年正式实施。 目的是保护欧盟消费者以及企业的数据安全 ，
2021-08-06
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汇损深坑如何避？PhotonPay多币种钱包来支招！
收款是跨境贸易中最关键的环节，也是卖家最关心的问题之一，如何以最低的成本将资金安全收回？许多卖家将目光集中在收款费率上，精打细算挑选服务商，反而 忽略了汇率的重要性 ，回头一想，这都遭过多少次汇损的大坑了。 自2020年下半年以来，人民币持续上涨，2021年初虽出现小幅贬值，随后继续升值，离岸人民币兑美元汇率最高触及6.3806，创3年来新高。不仅影响出口企业产品的国际市场竞争力，也进一步压缩了中
2021-07-30
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想要做好独立站运营，必须把握以下关键点！
在疫情的影响下，海外电商渗透率飙升，跨境电商基础设施逐步完善，各类服务商的出现让出海的门槛更低，跨境营销生态愈发成熟，流量获取更加便捷，品牌化成了必然趋势。 许多具备丰富跨境电商运营经验的卖家拓展业务渠道，将业务重心逐渐聚焦于独立站。但运营平台与独立站之间存在基本的逻辑差异，这可能使平台卖家在运营独立站的过程中遇到各种各样的问题。 今天，关于搭建独立站，光子易为大家整理了以下关键点： 0 1 做好
2021-07-23
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跨境最新关注！入驻沃尔玛平台速看！
作为全球最大的实体零售商，沃尔玛近年来不断布局全球电商，进行了许多战略性收购，同时也推出会员制等营销活动，这些投资也陆续开始得到了回报。 目前沃尔玛的电商网站每个月大约有近1.1亿人次访问。早前沃尔玛公布的第二季度财报也显示其电商销售额增长40%，保持了第一季度33%的增长趋势。此外，受网上购物和杂货业务猛增的推动，沃尔玛股价大涨至每股99.08美元。 这一强劲的线上业务增长势头加上沃尔玛自身强大
2021-07-13
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一文读懂亚马逊站内广告类型及使用策略
亚马逊占据了美国50%的电商市场份额，大多数用户首选在亚马逊上搜索产品。 亚马逊后台广告，应该算是站内付费推广里面最有效的推广方式，没有之一。如果使用得当，它可以为卖家的品牌吸引新客户，增加用户对品牌产品的关注度，提高品牌知名度和品牌产品转化率。 当我们进入亚马逊广告后台，想要为自己的产品创建一个广告活动的时候，很多新手卖家并不知道自己的产品应该开启哪种广告。 在流量越来越昂贵的现在，能不能把广告
2021-06-29
阅读 2865
值得收藏！2021年下半年跨境营销日历！
2021年已过大半，不少跨境卖家都开始合计，今年上半年到底赚了没？Hai！不管如何，先吐槽一下，再期待下半年旺季爆单吧!一般国外节假日大多聚集在下半年，对跨境卖家来讲，下半年的销售旺季才是一年中的重头戏，那我们应该如何准备好抢占先机呢？ 光子易PhotonPay 为大家送上 2021年下半年跨境营销日历 ，一起来看看都有哪些机会吧！ 7月份 7月4日 独立日 美国的国庆日，与宗教、民俗节日一样隆重
2021-06-24
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汇率破6.3，跨境卖家如何应对？
日前，在岸人民币、离岸人民币对美元汇率震荡上升，最终双双突破6.4元的关口，进入了 6.3 元时代。汇率的下跌意味着跨境卖家好不容易赚到手的美元再次贬值。 不少卖家都在观望美元汇率的涨跌趋势，欲在美元汇率回升时准备落袋为安。 接下来又会有什么样的走势呢？光子易为大家简单整理要点如下： 0 1 美元汇率一路直下的原因 一方面， 中国经济基本面持续向好，利好人民币 。中国是全世界疫情控制得最好也最快的
2021-06-08
阅读 3621
划重点！备战亚马逊Prime Day，掌握这5大要点是关键！
近日，据彭博社报道一位知情人士的消息称，亚马逊将于6月21日至22日举行Prime Day。在去年因疫情推迟举办Prime Day后，亚马逊将在今年提前进行。 图片来源于网络 旺季在即 ，对卖家们来说，每年的Prime Day是 机遇和挑战并存 的时机。 Prime Day越来越近！ 卖家们该如何备战，才能实现大卖？PhotonPay光子易认为，只有 及时了解行业及市场动态，制定适合自己的销售“攻
2021-06-01
阅读 2990欧盟各国仅需一个OSS税号即可报税?欧盟税改实用解读(二)
在上次的文章《 避坑必看！7月1日落地！VAT欧盟税改新规实用解读（一） 》中，PhotonPay光子易对欧盟税改新政内容进行了简单的梳理， 改革的核心是引入一站式OSS VAT服务 , 今天，光子易将继续给大家详细科普 欧盟税改的重点政策OSS 。 什么是OSS? 全称 One Stop Shop 简称“OSS”，即一站式申报服务。是在欧盟委员会于2015年建立的MOSS（迷你一站式服务）成功的
2021-05-26
阅读 2496避坑必看！7月1日落地！VAT欧盟税改新规实用解读（一）
欧盟税改在多次延期之后，终于要在2021年7月份到来。 作为跨境事业重要的一环，VAT成为跨境卖家抢占欧洲市场的关键。面对卖家们的问询和需求，光子易将 VAT新政内容 做了整理 ，挑出最重要的骨架，希望能帮助大家在开拓新市场的道路上出一份力。 VAT新政的重大变化 0 1 取消22欧元的增值税免征 在2021年7月1日前 进口至欧盟，所有货物本身价值不超过22 欧元的货件可以免征增值税。 自202
2021-05-22
阅读 8405快收藏！4款好用工具助您快速入门Shopify!
<p><img class="aligncenter" data-backh="1151" data-backw="578" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="1151" data-ratio="1.9916666666666667" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210423/6082513d840df.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/><img class="aligncenter" data-backh="1036" data-backw="578" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="1036" data-ratio="1.7916666666666667" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210423/6082513e3999d.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/><img class="aligncenter" data-backh="1382" data-backw="578" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="1380" data-ratio="2.390277777777778" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210423/6082513e93ca3.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/><img class="aligncenter" data-backh="812" data-backw="578" data-cropselx1="0" data-cropselx2="578" data-cropsely1="0" data-cropsely2="804" data-ratio="1.4041666666666666" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210423/6082513f01fef.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/></p><p><br/></p><p><br/></p><p><br/></p><p><br/></p><article data-clipboard-cangjie="["root",{"copyFrom":64217193},["p",{},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"众所周知，亚马逊账户极易触发二审，何为二审？触发二审之后应该怎么办？在此光子易为您一一道来。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"},""]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"},"什么是亚马逊二审"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"亚马逊二审即BAP（Bad Actor Prevention），在账号一审通过的情况下，亚马逊各站点审核团队针对店铺各种异常情况进行进一步账号核验。那么何为一审何为二审，二者之间有何区别呢？"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"一审发生在注册环节，卖家在注册亚马逊店铺的时候会提交法人身份信息及企业营业执照等信息，这时候亚马逊审核团队会审核这些信息看卖家是否具备销售资质，一审通过后才会开通销售权限。二审发生在店铺运营环节，运营过程中ip不稳定导致登录异常，店铺账号信息发生更改导致资料异常，以及经营过程中库存情况异常等都会触发二审。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"},"触发二审之后怎么办"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"1. 请准备如下资料，请确保提交的资料真实有效。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"若您的公司主体为大陆公司，请选择如下任意一种方案准备资料："]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"方案一"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"营业执照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"法人身份证/护照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"与后台办公地址相同的对公银行账号流水，确保流水为90天内出具。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"方案二"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"营业执照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"法人身份证/护照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"与后台办公地址相同的水/网/电/煤账单，确保账单为90天内出具。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},""]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"方案三"]]],["p",{},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"营业执照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"法人身份证/护照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"与后台办公地址相同水/网/电/煤增值税发票，确保发票为90天内出具。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"若您的公司主体为香港公司，请提供选如下资料："]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"商业登记条例；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"法人身份证/护照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"提供与后台办公地址相同的水/网/电/煤账单，确保账单为90天内出具。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},""]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"提交资料旨在向亚马逊证明店铺切实存在并有在真实运营。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"2. 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performance-vendedor@amazon.es"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"JP: alliance@amazon.co.jp "]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"JP: reports-fup@amazon.co.jp "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"若填写信息及提交资料之后2周内没有反馈，可将诉求提交至招商经理。光子易希望各位卖家在遭遇二审时都能顺利通过审核，生意兴隆顺顺利利。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]]]" style="white-space: normal;caret-color: rgb(0, 0, 0);color: rgb(0, 0, 0);text-align: start;"><section style="margin-right: 16px;margin-left: 16px;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;color: rgba(255, 255, 255, 0.6);text-align: center;"><br/></section></article>
2021-04-23
阅读 3131快收藏！4款好用工具助您快速入门shopify!
<p><img class="aligncenter" data-backh="1151" data-backw="578" data-ratio="1.9916666666666667" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210422/60817386689d6.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/><img class="aligncenter" data-backh="1036" data-backw="578" data-ratio="1.7916666666666667" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210422/60817386eb510.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/><img class="aligncenter" data-backh="1380" data-backw="578" data-ratio="2.3875" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210422/608173874dd5b.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/><img class="aligncenter" data-backh="804" data-backw="578" data-ratio="1.3916666666666666" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210422/6081738771955.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/><img class="aligncenter" data-backh="673" data-backw="578" data-ratio="1.163888888888889" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20210422/60817387d4a94.jpg/viewthumb" data-type="png" data-w="720" style="float: left;width: 100%;height: auto;"/></p><p><br/></p><p><br/></p><p><br/></p><p></p><article data-clipboard-cangjie="["root",{"copyFrom":64217193},["p",{},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"众所周知，亚马逊账户极易触发二审，何为二审？触发二审之后应该怎么办？在此光子易为您一一道来。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"},""]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"},"什么是亚马逊二审"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"亚马逊二审即BAP（Bad Actor Prevention），在账号一审通过的情况下，亚马逊各站点审核团队针对店铺各种异常情况进行进一步账号核验。那么何为一审何为二审，二者之间有何区别呢？"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"一审发生在注册环节，卖家在注册亚马逊店铺的时候会提交法人身份信息及企业营业执照等信息，这时候亚马逊审核团队会审核这些信息看卖家是否具备销售资质，一审通过后才会开通销售权限。二审发生在店铺运营环节，运营过程中ip不稳定导致登录异常，店铺账号信息发生更改导致资料异常，以及经营过程中库存情况异常等都会触发二审。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"},"触发二审之后怎么办"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"1. 请准备如下资料，请确保提交的资料真实有效。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"若您的公司主体为大陆公司，请选择如下任意一种方案准备资料："]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"方案一"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"营业执照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"法人身份证/护照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"与后台办公地址相同的对公银行账号流水，确保流水为90天内出具。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"方案二"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"营业执照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 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73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"方案三"]]],["p",{},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"营业执照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"法人身份证/护照；"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 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提交二审信息及资料"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":9,"szUnit":"pt","data-type":"leaf"},"在【账户停用】界面点击“请查看您的指标并重新激活您的账户”进入二审界面，回答对应的问题（答案模板可扫码添加小编微信获取）。之后在卖家后台提交准备好的资料，并用英文说明提交的每一个文件。"],["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"上述资料在卖家后台按钮提交之外，可以同时通过邮件提交给亚马逊各站点绩效团队申诉，各站点绩效团队邮箱如下："]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"US: seller-performance@amazon.com"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"CA: seller-performance@amazon.ca"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"UK: seller-performance@amazon.co.uk"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"DE: verkaeufer-performance@amazon.de"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"FR: performance-vendeur@amazon.fr"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"IT: performance-venditore@amazon.it"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"ES: performance-vendedor@amazon.es"]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"JP: alliance@amazon.co.jp "]]],["p",{"list":{"listId":"to2bu87fkgl","isOrdered":false,"level":0}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"JP: reports-fup@amazon.co.jp "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"Microsoft YaHei","hAnsi":"Microsoft YaHei","cs":"Microsoft YaHei","eastAsia":"Microsoft YaHei"},"sz":9,"szUnit":"pt","data-type":"leaf"},"若填写信息及提交资料之后2周内没有反馈，可将诉求提交至招商经理。光子易希望各位卖家在遭遇二审时都能顺利通过审核，生意兴隆顺顺利利。"]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]],["p",{"ind":{"left":0},"spacing":{"line":1}},["span",{"data-type":"text"},["span",{"color":"rgb(73, 73, 73)","fonts":{"ascii":"-apple-system","hAnsi":"-apple-system","cs":"-apple-system","eastAsia":"-apple-system"},"sz":11,"szUnit":"pt","data-type":"leaf"}," "]]]]" style="white-space: normal;caret-color: rgb(0, 0, 0);color: rgb(0, 0, 0);text-align: start;"><section style="margin-right: 16px;margin-left: 16px;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;color: rgba(255, 255, 255, 0.6);text-align: center;"><br/></section></article>
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