娱乐圈有潜规则，广告圈更有“潜规则”。 不过，不同于娱乐圈，广告圈的“潜规则”是身为广告人必须要get的一种技能—— 广告的潜在生存法则。 稍有不慎，就是违规+封号+限制消耗套餐招待。 Google Shopping作为跨境卖家中备受青睐的广告投放类型，可谓是风光无限。但随着卖家数量逐步攀升，Google为保证用户体验，审核政策不断加码，广告内容一旦拿捏不当，就会被扣上“违规”的帽子，甚至直接牵连

此内容为木瓜移动独家原创，禁止转载 撰稿人：LZY iOS14风波虽然已经落幕，但与之带来的广告波动问题依旧处于未解决状态。 伴随着iOS14.6版本的更新，ATT框架被深度执行，Facebook广告主再次遭受强烈冲击， 广告效果“跌跌不休” 。群友笑称“14.5更新之前的量是100，更了14.5之后的量还能有80-90，14.6更新，眼看着直接奔着20-30跌过去了。” 除此之外， 更严重的是跨

iOS14风波虽然已经落幕，但与之带来的广告波动问题依旧处于未解决状态。 伴随着iOS14.6版本的更新，ATT框架被深度执行，Facebook广告主再次遭受强烈冲击， 广告效果“跌跌不休” 。群友笑称“14.5更新之前的量是100，更了14.5之后的量还能有80-90，14.6更新，眼看着直接奔着20-30跌过去了。” 除此之外， 更严重的是跨境电商卖家大规模出现Facebook订单和店铺后台订

古人云，知己知彼，方能百战百胜，而这同样也适用于跨境电商卖家。 知己： 借助广大大选择爆款、广告素材等，多维度数据分析，制定选品攻略； 知彼： 通过广大大商品监控系统，分析竞品数据，更快找到提高利润的细分市场； 百战： 有了对选品及市场的判断，再结合 木瓜移动长达13年海外营销领域积累的经验 ，将广告营销策略，广告创意等落地到实际投放中，才是最重要的一环。 6月9日，木瓜移动首次联合广大大选品举办

Facebook广告素有“玄学”之称，封号由它不由我。 广告政策铺天盖地，惩罚机制不断严格。但更多广告主不知道的秘密却是，Facebook每月甚至每周都有重点审查的广告内容及广告政策。 Facebook整理了近期市场上高频出现的违规内容，其中特别强调了主页问题和禁止的商业模式所涉及的违规原因。为提升广告主投放体验，减少封号违规烦恼，木瓜移动为各位广告主总结了 以下3块近期审核雷区及政策变动 ，希望

继BM双重验证之后，Facebook为保护广告主经济不受损失。近日，Facebook又发布一项重要政策调整，内容直指BM账户和主体真实性及账户每日花费限额。详细内容如下： 从2021年6月11日起，部分广告主将在BM内看到新的公司验证选项， 即对公银行帐户验证流程 。这一全新公司验证方式将用于验证商务管理平台帐户和主体真实性，从而为商家和用户营造一个安全可靠的环境。 只要广告主在商务管理平台的安全

又是新的一月开始，5月各位Facebook广告主伴随着iOS14.5的上线，可谓是经历了最惊心动魄的一个月： BM被封，网域无法移除；隐私新规正式生效，数据衡量问题百出；疫情进入常态化，Facebook放宽非医用口罩投放等等平台波动问题， 无时无刻不在扰乱各位广告主的投放计划。 为帮助各位广告主及时了解Facebook产品动态及政策要求，今天木瓜移动就带领各位广告主一起来盘点一下5月Faceboo

六月第一天，全票圈的成年人都沉浸在唯一一个会过期的节日和做尾款人的喜悦中，只有我们Facebook广告人还坚守在前线，继续调账户、看数据、想素材，我恨！ 节日会过期，但童心不会！愿我们永远童心未泯，勇敢前行如战士！ 下面插播一下瓜瓜们欢度六一的热闹场面： 言归正传，作为一名合格的Facebook广告人，能够不断学习提升自我&洞察媒体规则是最基本的职业素养。根据木瓜群友反馈，近期Facebo

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2020年初 ，新冠疫情全面爆发，全球进入紧急防疫状态，防疫用品供不应求，不少无良商家借助此在Facebook上投放广告，哄抬医用及非医用口罩价格，出售假冒伪劣产品，严重影响社区用户体验。 为保障用户及广告主不受损失，Facebook采用“一刀切”的方式，全面禁止口罩类等医疗产品投放，非医疗类口罩及类似洗手液这些产品也拒绝投放，违者Facebook将清零广告账户花费且无法申诉。 随着疫情逐步进入常

你知道吗？越来越多的商家开始将广告预算向购物广告倾斜， 据Merkle所做的研究，与去年相比，Google购物上的广告支出增长了38％，而搜索广告方面的支出则下降了12％。 现今购物广告备受青睐，但如果你不提前做做功课，很可能开局就被罚下，最近频发的GMC被封号现象，可害苦了不少广告主。 “为什么我的账号挂了？”“封号了该怎么解除啊！” 本文木瓜移动来给各位支招，告诉你GMC被封原因以及解封步骤。

作为Facebook和Google官方认可合作伙伴，自Apple宣布iOS14新政之后，为保证广告主利益，木瓜移动持续关注。近一年来，在公司内部成员及各合作伙伴的帮助之下，整理分享多篇内容及时同步广告主最新消息。 （文末有之前的内容） 如今，iOS14.5上线，尘埃落定，但后续依旧有很多问题影响各位Facebook&amp;Google广告主作出准确判断。 本周，大柠檬在木瓜社群发起 『iOS14

论互联网圈最惨“甲方”，Facebook广告主说第一，应该没有人敢说第二了吧。 木瓜社群的小伙伴 （文末有社群入口） ，每天讨论的事情除了广告投放技巧交流学习以外，一定会包括 “Facebook怎么又抽风了”，“我的广告账户又被封了”，“我的bm挂了” 等内容。 随着广告主也越来越多，广告质量也良莠不齐，为保证社区质量和广告主利益不受损失，Facebook对广告审核政策不断加磅，在开户流程上也开始

进入Q2，随着各出海企业推广策略的落地，各位Google广告主也正式开始了2021年的出海航程，一路披荆斩棘。 这不，刚刚应对完iOS14的冲击，余温还未散去，Google Play又针对开发者接连发布几项新政策，直指 真金游戏、家庭类APP及用户隐私等内容。 以下政策均已在5月5日及之前生效，请各位Google广告主及时关注并进行调整。 真金游戏再降门槛 1、增加了允许开发者发布经许可的现金赌博

Facebook广告人最近两天那叫一个惨啊！ iOS14.5正式版上线、个号登录失败、BM频繁被封...等等一连串冲击，成为了木瓜各学习交流群和客户群讨论热门话题，而相关应急锦囊木瓜移动也整理好了，可点击 ‍ ‍ ‍ ‍ 上方小篮字 ‍ ‍ ‍ ‍ ，参阅之前的文章。 即使各位广告主遭遇如此之多的冲击，Facebook也并没有手软。近日，Facebook为维护产品内用户体验发布两项政策更新的通知，