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随着全球互联网的发展，线上购物在全球的普及度越来越高， 国际贸易方式正在发生巨大的变化，订单呈碎片化的发展趋势。 2019年中国进出口总额31.54万亿，其中跨境电商进出口额占比已达33%，跨境出口B2B&B2C总值超过8万亿元。 图1：中国进出口结构 B2B是市场交易的主体 B端市场不可忽略，终端零售小B类买家成兵家必争 源于生产制造在全球的分工，以及“MADE IN CHINA”所代表
2020-08-20
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“ 浪漫之都 ” —法国跨境电商市场的掘金攻略!
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margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="2.4425" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644kh4uibOwslnwAM0E81Pib8qDLU4olN4XUdFBODu0SaS7htY5xgZqOpEbcv9CiaDuuKLFiavia6ahpwMdg/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8ee2b6e4b.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p><br/></p>
2020-08-01
阅读 2884
海外市场迎来报复性消费，这些品类将成为爆单黑马
进军跨境电商，卖家第一选择可能不再是亚马逊。 新冠疫情爆发的这半年来，整个跨境生态链包括卖家端、买家端、服务商都在发生变化。在封城、居家隔离、物流线路紧张、世界各地暴乱、平台政策约束背景下，平台卖家订单低迷，众多企业受到重创。 而也是在过去的半年，独立站卖家看到了有史以来最好的销售纪录，并实现最高月增长。在整体局势低迷，物流、供应链受影响等各项瓶颈下，独立站却表现出了风景这般独好的景象。 疫情下，
2020-07-24
阅读 2355
疫情之后，如何掘金意大利跨境电商市场？
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padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.4716666666666667" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqiaw3jibmHRS5ZGEPT88ictCCjVIJTjT4IvllaQv90IlWr2AicHsznic6qicw/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d1f4848f.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.9916666666666667" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqg6duwohagic7MYyLSMZSxhE4Q6sdCqwRW8eRQx1hiaMx129gf0aflfGg/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d1f84341.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.72" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqwgDgSewyF7aSed7pps9W01iazNiaXxwyWt6mDsL6icNEEr6KaEra7KlWQ/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d1fc1eef.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.6733333333333333" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqq4UFxAepaucU2mxJ2WqiapPicS5Zg9ESsDdiagwAWzGD7mSR103pXK30Q/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d2008ad8.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.3875" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqAnQZItOa6tZcslO7el13SeQLGvibxicokhia30MKL036vtk9ibQbnFiaqEQ/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d203d64c.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.4841666666666666" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqneZv6MGwicvJGYZku17esnXl8m38HomUJRT5t09JcRiaHRWjkCNicEaRw/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d207052e.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.8816666666666666" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqjHGUZOovSpfbddRWurB8icXzsTfET5PV7DSd51O0coYQlQxVyHQbg5g/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d20ae2c5.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.6908333333333334" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhqtteccOTgDH0CAuhBmZIqOkQehShLGPvw5ZLpwbKrxVLNx2sZDFQzgw/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d20eccae.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.1775" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/YckfluK644mlONl3Rbgj5ic2anWxjLBhq8UYckdkQic4O1ia2yzTgnG3g3KzgEoqOmYJpeJt2vfNwia21NSOYibl9pg/640?wx_fmt=png" data-type="png" data-w="1200" _width="677px" src="./upload/remote/2020-08-21/5f3f8d213dd8f.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p><br/></p>
2020-07-24
阅读 2657
美国疫情再次出现反复，跨境电商是否面临新挑战？
<p style="text-align: center;"><img src="upload/remote/4_CHCQR3K3TTH9E6E.jpg" alt=""/><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="3.4316666666666666" data-type="jpeg" data-w="1200" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/YckfluK644lIwoicEIVickm9N1UBlBm2iaNBPxaHRP72gQVTaZWxTyD3KcNmpsrSFwUwYyRVACWcTYGHESw8ziaDLQ/640?wx_fmt=jpeg" data-s="300,640" _width="677px" src="./upload/remote/2020-08-21/5f3f8e421c74d.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.485" data-type="jpeg" data-w="1200" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/YckfluK644lIwoicEIVickm9N1UBlBm2iaNhK4gvbQaaO657ZqfmQE7NSt4S98f1Q3r4QYLsrc9TME1VPTOHZQgIQ/640?wx_fmt=jpeg" data-s="300,640" _width="677px" src="./upload/remote/2020-08-21/5f3f8e42bb0d5.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><img class="rich_pages " data-ratio="1.8125" data-type="jpeg" data-w="1200" data-src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/YckfluK644lIwoicEIVickm9N1UBlBm2iaNpxBJZBYu6lgiaykj9JLICPlaFUQwY5AlrfMZNHQ363aTeLVibNOcde9g/640?wx_fmt=jpeg" data-s="300,640" _width="677px" src="./upload/remote/2020-08-21/5f3f8e433fa57.jpg" crossorigin="anonymous" data-fail="0" style="margin: 0px; padding: 0px; overflow-wrap: break-word !important; width: 677px !important; visibility: visible !important;"/></p><p style="text-align: center;"><img src="upload/remote/4_4SXJQ2XJ2MUUGNV.jpg" alt=""/><br/></p><p style="text-align: center;"><br/></p>
2020-07-17
阅读 1501
前所未有！法国Cdiscount平台可免9个月月租啦！
跨境购物在全球的普及度越来越高，2018年全球跨境电商购物者占网购者比例高达51.2%， 也就说超过半数的网上消费者都尝试过跨境购物。全球B2C跨境电商销售规模达6760亿美元， 预计2020年可达9940亿美元。 据商务部7月最新资讯，2019年跨境电商零售出口总额同比增长60%。 在疫情阴霾笼罩下的2020年1月至5月，跨境电商零售出口实现逆势增长，同比增长12%。 可见跨境电商作为贸易三个新
2020-07-17
阅读 1861
疫情带来消费方式变革丨这个国家线上消费额增加20%，利润增长55%！
， 引 希腊线上零售市场的发展一直不快，究其原因是之前受限于希腊并互联网渗透率较低，很多人都没养成线上购物的习惯，而同期欧盟的数据是80%以上。 但此次疫情却带来了希腊生活消费方式的巨大变革： 据希腊欧联通讯社报道，受新冠防疫措施影响，希腊民众的购物方式有了很大改变，电商迎来前所未有的发展机会。 希腊企业联合会在报告中称， 创建了在线商店的企业可以见到平均55%的利润增长，客户消费额也平均增长20
2020-06-24
阅读 929
四大优势丨值得一提的“爱尔兰跨境市场”！
上次我们CNE推送了三个略显小众却极具潜力的跨境市场，因为只是做了一些简单的介绍，所以有些卖家伙伴们不太理解这几个国家的“钱”景究竟如何······ 今天就以大家疑惑最多的【爱尔兰】为例，为大家详细解释一下小编为什么建议大家对爱尔兰市场多多重视。 先简单介绍一下爱尔兰最基本的情况： 爱尔兰是欧盟成员国之一，人口近五百万，人均GDP8万美元——世界前五，消费能力毋庸赘言。 本国支柱产业是 金融-飞机
2020-06-19
阅读 1733
流量下滑近半！亚马逊美国站是咋了？
" 主营美国市场的亚马逊卖家可能要注意了。 " 有卖家反映，最近亚马逊美国站的销量没有迎来所谓的”回暖“，反而持续下滑。这究竟是什么原因呢？ 美国站流量下滑 退货增加 有亚马逊卖家发帖表示，两个星期以来，美国站流量一直在下跌，获取流量成本越来越高，与前两个月的流量相比下跌将近一半，总体单量也严重下滑。 雨果网从多位不同类目的美国站卖家了解到，近期整体流量确实有所下滑，下滑幅度不是很大。其中，有位卖
2020-06-14
阅读 2163欧洲票费下调丨单票最多可省47元！
大半个月前，有卖家朋友们联系小编，问有没有推荐的专线渠道——小编就给他推荐了【CNE全球特惠】希腊专线。 六月以来，欧洲一些位于跨境业务二、三梯队的国家物流价格迎来大幅度 调 （降）价，票费最多下降47元！ 虽不如英法德意西市场大，但是降价幅度确实比较给力，对比 五月 发一票相当于多赚了接近￥50的物流差价！ 关于此次专线渠道调价，CNE重点推荐以下三个国家： ·希腊 ·爱尔兰 ·保加利亚 希腊—
2020-06-12
阅读 1045大观资本韦海军：跨境电商的生态土壤正在大改变
中国巨头出海船阵形成，生态级企业涌现。与此同时，社交媒体加入跨境领域，直播给跨境电商带来新机会。 在6月6日举办的“血战到底·2020亿邦跨境电商云峰会”上，大观资本创始人韦海军发表了题为《自强不息，品牌与服务迎来出海新时代》的演讲。他表示，目前行业面临国际局势大考，跨境电商危中有机。具体来说，发展机会体现在三个方面： 第一， 消费供应的驱动引擎由西向东，中国消费品牌的崛起成为支持全球消费格局
2020-06-12
阅读 836背靠产业带，京喜助出口企业开辟下沉市场
受疫情影响，今年1-4月份我国货物出口同比下降6.4%，部分品类如服装、3C受到冲击则更为严重。两会政府工作报告明确提出，要“围绕支持企业增订单稳岗位保就业，支持出口产品转内销”。5月18日，商务部部长钟山在稳住外贸外资基本盘新闻发布会上表示，政府支持外贸企业出口转内销，目前该工作已经取得成效，4月份出口企业内销额增长17%。全球疫情的影响期限尚难预测，面对库存和现金流压力，转内销成为出口企业一种
2020-06-04
阅读 988疫情下仍日爆5000单! 揭秘高手的选品运营体系
" 区别到底在哪里？因为他们有反脆弱和东山再起的能力。 " 4-5月，卖家订单进入加速回暖的阶段。相关数据显示，4月全球包裹量同比增长43.6%，美国的收件量大幅上涨，且数量达到了过去12个月里面的新高。健身器材哑铃销量暴涨3000%，电脑摄像头销量上涨2000%以上…… 尽管形势转好，但在疫情照妖镜下，跨境电商仍然是两种不同的写照： 场景一：一些卖家订单被腰斩，亦或是直接挂零，生存窘迫。 场景二
2020-05-29
阅读 1089Facebook Shops丨免费入驻？看完本文再做决定
导言 Facebook官宣进军电商Facebook Shops：用户可以在FB“全家桶”——Whatsapp，Instgram，Facebook以及Messenger上进行购物。 企业可以通过WhatsApp、Messenger，以及Instagram的聊天功能向客户出售产品——似乎这事并不稀奇，因为手握顶级社交流量的Facebook早早就进军了电商，比如Facebook Marketplace已
2020-05-22
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" 美国又发钱了。 " 美国众议院上周通过了一份涉及广泛的3万亿美元疫情救助计划。这个计划一旦获得最终批准，将成为美国历史上规模最大的救助方案。对于跨境卖家来说，这无疑又是一个值得期待的好消息。 美国酝酿第二轮发钱计划：每人1200美元 据雨果网了解，这份议案包含针对各州和地方的大约一万亿美元的直接援助（包括拨款和教育支持），以应对新冠病毒大流行的影响。议案还包括向美国人银行账户发放新一轮一次性现
2020-05-22
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