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一方面,除凭借巨大流量基础快速崛起的TikTok Shop外,各大跨境电商平台也纷纷加码直播电商; 另一方面,随着国内直播电商市场流量逐渐见顶,不少国内顶流带货主播也开始投身于海外直播带货的热潮,如抖音红人疯狂小杨哥、东方甄选等。
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