【2】史上最强独立站入门教程-如何选择垂直细分领域(Niche)
但是你要能看到比如Shein有1000的资源,但不是所有下属细分品类上都有那么多资源,总有一些品类上的投入是较少的,比如Shein虽然整体有1000的资源,但是假设他们在女士围巾上投入的资源只有7,这个时候如果你用你10的资源去打女士围巾这个小品类,是不是就形成了局部的优势兵力,是不是就有更大机会能活得更好了?这边要再强调提两点:<1>不管你如何选择,其实竞争是难免的,你想找一个百分百几乎没人竞争的蓝海,极度困难,所以这边不是叫你完全躲避竞争,而是让你根据你的资源去选择一个相对更加适合你的战场而已,你说你的资源就是够大,最后就是要对刚Shein,我也没有意见。<2>当然你也不能做一些市场需求太小的垂直领域,市场需求太小的领域你即便做成了第一可能也不够糊口的,那就没意义了,所以找垂直细分领域也是在找平衡。
<3> 从兴趣爱好列表汲取灵感
关于选择垂直细分领域 (Niche) 的3点迷思
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