12月渐至尾声,圣诞节即将来临。对于大多数的国外客户而言,圣诞节在他们心中有着非常重要的意义。
相信很多外贸人也都会抓住这个机会来给客户发祝福邮件、送礼物,因为圣诞节可是一个“撩”客户的大好时机,让你有机会催促迟迟不下单的客户下单,激活一直不回复的客户回复,拉近与新老客户之间的关系,把握客户来年的采购计划等等。
那么问题来了:
圣诞节的祝福邮件怎么写?
圣诞节要给客户送礼物吗?
怎么用圣诞节的节点催单?
... ...
下面就来整理分享。特别提醒:文内包含超高质量和超高回复率的个性化祝福邮件模板,抓紧使用!
圣诞节(Christmas)又称耶诞节,耶稣诞辰,译名为“基督弥撒”,西方传统节日,在每年12月25日。弥撒是教会的一种礼拜仪式,圣诞节是一个宗教节,因为把它当作耶稣的诞辰来庆祝,故名“耶诞节”。
大部分的天主教教堂都会先在24日的平安夜,亦即12月25日凌晨举行子夜弥撒,而一些基督教会则会举行报佳音,然后在12月25日庆祝圣诞节。基督教的另一大分支——东正教的圣诞节庆则在每年的1月7日,同时圣诞节也是西方世界以及其他很多地区的公共假日。
但是也要清晰的认识到,圣诞节是一个宗教节,并非所有国家都会过这个节日。
信仰世界另一大宗教伊斯兰的阿拉伯国家比如:沙特、阿联酋、叙利亚、约旦、伊拉克、也门、巴勒斯坦、埃及、利比亚、阿尔及利亚、阿曼、苏丹、索马里、摩洛哥、突尼斯、卡塔尔、吉布提、黎巴嫩、毛里塔尼亚、巴林...等二十多个国家是不过圣诞节的,所以在向你的客户发送圣诞节问候的时候,最好先了解对方是否过这个节日。
当然,随着全球化的发展,圣诞节的影响开始蔓延全球,并且产生了宗教以外的其他节日内涵。就像在中国一样,圣诞节也被越来越多的国人接纳。
这样看来,节日的庆祝又不绝对以国界来划分。
因此也就需要你对自己的客户有一个比较深入的了解,即使对方国家没有圣诞节,如果对方愿意去过这个节日,也有具体的放假安排。那么你的祝福不仅不会多余,可能还会恰逢时宜。
所以有时候不妨用“Happy Holidays”“Season's Greetings”和“Happy New Year”来代替“Merry Christmas”。
分享一个网站工具给大家,我们可以在这上面详细的了解圣诞节,并且可以具体的查询到每个国家是怎么过圣诞节的,有哪些习俗特色。这些都是能帮助你拉近与客户的距离的话题,换个角度说,也就拉近了与客户订单需求的距离。
打开网址:https://www.whychristmas.com/,根据各个国家进行以下类目查询了解。(界面如下图,非常简洁实用)- Christmas Traditions and Customs
- Christmas Around the World
- Christmas Fun and Activities
圣诞节对于一些外国客户既然有着重要的意义,那么趁着这个时机给客户送礼就很容易给对方留下良好的印象,获得客户的好感。
送礼看似简单,实则要费不少心思。你需要根据以往在和外国客户来往的过程中对其兴趣爱好、生活习惯的了解来投其所好,不要用自己的想法代替对方的想法。其实,不管是圣诞节还是什么节日,送礼都没有统一的标准,关键还是看对方是否感兴趣是否喜欢,这就非常考验你对客户的了解程度了。另外就算不是圣诞节,在商务合作中为了维护客户关系,给客户送一些礼物在所难免。但是由于国家不同,民族不同,文化不同,所以不要把中华民族的礼仪观念强加与国外客户身上,同时要知道一些外国人的送礼习惯,比如:美国人送礼,有两种讲究,或是实用的,或是象征性的。日本人送礼,一次不能送4样或9样东西,因为在日文中,“4”字与“死”谐音,而“9”字则与“苦”字谐音。德国人送礼不兴厚礼,一瓶香水、一条领带、一张贺卡都是很好的礼物。而法国人祟尚艺术,因此礼品最好多带有一些艺术性,如有特色的仿古礼品,他们就会很喜欢。但是初次交往时,法国人不喜欢送礼。等等...总结起来,送礼是个有挑战性的活,送的好事半功倍,送的不好辛苦白费。如果是要年年送的,那绝对挑战眼光和智力,简单扼要的说说给国外客户送礼物要注意哪些事项:- 要有中国特色,如果客户家门口随处都可买到,那这体验感不如不送。
- 不宜太贵,礼轻情意重,送的太贵要肉痛,客户收了反而尴尬。
说白了就是既要实惠,又要轻便,还要有特色。客户收到了看着挺开心,又不觉得烫手,留一个好印象。大多数外国朋友对我国的文化比较感兴趣,可以挑选一些能够代表中国传统文化特色的东西,如丝绸、刺绣、折扇及传统工艺品等送给他们。如果对方对中国京剧感兴趣,还可以选择精致的京剧脸谱相送,会让他们觉得既新鲜又充满魅力。如果不了解对方喜好,稳妥的办法是选择具有民族特色的工艺品。中国人司空见惯的风筝、二胡、笛子、剪纸、筷子、图章、脸谱、书画、茶叶,一旦到了外国友人的手里,往往会备受青睐,身价倍增。总之没有最好的礼物,只有最契合的,最适合的。另外不要本末倒置,小礼物的赠送只是一个小手段,更重要的还是平时做好专业细致的服务。最后,不是所有的客户都要赠送礼物,自己学会选择取舍。另外无论你给客户送什么礼物,或者什么时候送礼物,最好在礼物上留下自己的名字或者Logo,这样能给客户留下更深的印象。因为送礼不是我们的目的,我们的目的是让客户记住你,拉近彼此的关系,另外礼物寄出去后及时发送邮件告诉客户。
圣诞节的祝福应该根据不同的客户进行个性化的调整,以下列举范文和思路供参考:
“ We know each other for 3 months, you are very professional, which impress me a lot.Thank you for your trust, we will give you best support in the next year. May your Christmas be full of love, laughter, and goodwill. And may the new year bring peace and joy! Have a Merry Christmas.
“ We know each other on May 5th in the year 2022, and until now it's 1 years and 7 months, time flies!I still keep all the photoes we have, attached are all our beutiful memory.We are lucky that god bring you to us, and you bring us a lot of inspiration not only on product development, but also on customer-service, we are very grateful and impressed a lot. Next year we will continue to give you our best support.Please pass my best regargds to xx and xx. May your Christmas be full of love, laughter, and goodwill. And may the new year bring peace and joy!Merry Christmas & Happy New Year!
“ Merry Christmas and happy New Year!The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****(products)in the following days, hope you could feel free to contact with us, which is much appreciated.
“ I am writing this mail to wish you and all your employees a wonderful Christmas Season and A Happy New Year!Christmas is a time for sharing the love and other wonderful things, and I am sharing my love with you this Christmas. I know that we have come a long way since we started our business. The best time to meet our friends, customer and business associates is this Christmas Season. I would also like to use this opportunity to thank you profusely for the wonderful partnership that we have.Although there are so many ups and downs in this year, we cling to our determination to overcome them and indeed succeed against the troubles. The best wishes to you and your family.
“ Hi ................... 【客户名字】By the name of our company...........【公司名字】, we wish you and your family Merry Christmas AND Happy New Year 2024 ). it was our honor to serve you in 2023 ,fully hope you was satisfied with our services,quality and prices. Are you?Please don't hesitate to inform us if there was any problem with 2023 orders.NOW,We are developing more and more designs for the new year ,and we will have more nice offers & promotions for the newest designs. Trust you will like them so much.Once again (Merry Christmas and HAPPY NEW YEAR 2024)
“ Happy Christmas and new year!Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.
“ Merry Christmas and happy New Year!The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****(products)in the following days, hope you could feel free to contact with us, which is much appreciated.对于质量一般的客户,或者说是手里积累的大量潜在客户资源,我们可以送上一份电子贺卡,但是我的建议是不要随便找个模版图片就给发过去了,贺卡里面的内容一定要是我们自己的,因为我们的目的不是为了祝福而祝福,而是通过祝福让客户记起你,记住你,这些点滴都是为了持续的客户开发跟进做铺垫。电子贺卡在12月24日的平安夜就可以发给客户了,但是一定要注意与客户所在国家地区的时差问题。切记,祝福也好,电子贺卡也好,以不要打扰到客户的方式为宜,最好是电子邮件,如果是通过即时通讯发送,只要发一条就可以了。同样要注意时差问题,同时切忌不要闲聊,节日本来就是休息的,这个时候打扰客户他表面不说大部分心里都不会乐意。话术:距离我们的春节假期只剩xx天了,我司的休假时间是从x月x日一直到x月x日,如果您的订单不能在x月x日之前出货,就要一直等到x月x日才可以处理了。(可适当延长假期的时间)
例句:As the Chinese New Year is coming, kindly take note that our factory and office will be on holiday from X to X. If your order can't be shipped out before XX, there is a waiting period until XX.
话术:春节前是出货旺季,舱位很难订,很可能会爆舱,或者海运费暴涨。此外,船期如果安排在我司的春节假期期间,工人都放假了没法装货,一些问题也无法及时处理。请您尽早安排,留下充足的处理时间,以免发生本可避免的意外麻烦。
例句:As strong peak season demand uses up all available capacity, ocean freight rates may be driven up to a very high level. On the other hand, our factory and office will be closed from X to X for the Chinese New Year. I'm sorry your order would not be processed during the holidays. It would be highly appreciated if you could arrange the shipment and get us notified ASAP to avoid unwanted inconvenience.
话术:大货做好都有xx(时间)了,您一直没安排发货,是不是有什么难处或考虑,不妨说出来我们商量解决?
例句:I'm wondering if you've got any difficulties or worries in arranging shipment, as your order is ready since XX. Please don't hesitate to let me know.
话术:请您也体谅一下我们,您看您的货在我们仓库占了这么大一块地方,其他货物都没地方放啦,什么时候可以给您发过去呢?(附仓库照片)
例句:Your goods take up too much rooms of our warehouse which cause great inconvenience. It would be greatly appreciated if you could arrange the shipment ASAP.
话术:现在是生产旺季,仓库已满,再不出货的话我司要加收仓储费了。
例句:Because we have run out of warehouse space during the peak season, please ship your order promptly to avoid a long-term storage fee of(多少钱/天).话术:由于仓库已满,如果因不及时出货导致包装挤压损坏,我司对此是不赔偿的。例句:Please arrange your shipment in time because the warehouse is running out of space, or we will not cover the cost of the extrusions and damages of packaging.话术:现在是生产旺季,仓库已满,老板说如果货已经做好xx(多长时间)客户还不安排发货的,那就把您不急需的产品先处理掉,卖给急需的客人了。等您要货的时候我们再给您生产,将会排期在x月x日(比较久)之后了。(注:这是下策中的下策,这一办法适合于非定制产品,并确实不难找到下家,否则真的一拍两散,双方都受损。或者如果最初的合同中有这样的限期约定是最好的了,理直气壮!)例句:I'm sorry to tell you if your order can not be shipped out before XX, we have to sell it to those who are badly in need to alleviate our capital pressure. Of course we'll reproduce your order in your need, but the production schedule will be after XX.圣诞节的脚步声已经越来越近,这个和国外客户打好关系的重要日子千万不要轻易错过,抓紧行动吧。这不仅关系着年底你是否能够收割一波订单,也关系着客户2024年的采购计划能不能让你占得先机。