Facebook 8月更新政策汇总信息

1，信贷，房屋，就业广告必须勾选特殊分类，否则会在8.26之后被暂停。

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If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment or housing, you must choose the category that best describes your ads. These are special categories for which audience selection tools are limited to help protect people on Facebook from unlawful discrimination. Choosing the correct category for your campaign helps prevent unlawful discrimination and ensures you follow Facebook's advertising policies. These special categories include, but are not limited to, credit, housing and employment ads.

”

注意，这项政策，目前只针对了美国。勾选了之后，广告不能再选择年龄性别等定位信息。

2，Facebook 删掉了某些兴趣，但是似乎影响不大，按照官方说法，删掉的都是用的少的，过时的，目前我账号被影响的比较小，确实有一些兴趣被删掉了，然..我直接选择性无视了。

3，news feed内的视频尺寸， 太高了的会被自动裁剪，最大不能超过4：5了，按照理解似乎是在1200-628这种长方形的和4：5之间的还是ok的。 这个影响也不大，之前很少做超过4：5尺寸的。

4，Instagram Explore 广告更新。

新的广告位，看来上次被罚了60Y美金，现在缺钱赶紧开新广告位了。

• 不作为独立选项提供，必须至少使用InstagramFeed广告版位。

• 仅在发布广告时可以进行勾选。

• 对于自动展示位置，除非选中，否则广告客户的广告不会显示在探索广告中。

• 目前为止，Facebook还未在探索版位中投放广告。

  在接下来的几个月里，Facebook会通过与少数广告主（随机的）进行测试来在探索版位中推广广告，然后再分阶段进行推广

About Ads in Instagram Explore

Explore is a discovery surface where Instagram sources content from across the platform based on a given person’s interest. People can access Explore by clicking the magnify glass icon on their Instagram home page. Advertisers can also use Explore as a surface to deliver their ads.

Benefits of Advertising in Instagram Explore

• Your ads will appear in the browsing experience. Explore ads provide advertisers an opportunity to reach people who are looking for new ways to engage with their interests and who are primed for discovery.

• You can reuse your Feed ad creative.Advertisers can use existing Feed ad creative in Explore and leverage the same people based targeting. All major Instagram Feed formats are eligible for Explore delivery (with the exception of Dynamic ads, Collection ads and Placement Asset Customization). There are two places ads can deliver for Instagram Explore:

• Instagram Explore Feed

• Instagram Explore Video

• You can easily extend the reach of your campaign. Ads that deliver in IG Feed can easily be extended to the Explore placement. Advertisers will be able to drive towards efficiency gains for their existing campaigns.

Details of Explore Ads

When someone clicks on a photo or video from Explore, they may begin to see ads in their browsing experience, similar to Instagram Feed. Ads will not be displayed in the Explore grid or in the topic channels. This placement will be available across all Facebook ad buying interfaces.

Your Ads in Explore will appear on Instagram in the same format as your ads in Instagram Feed:

Left: Ad in Instagram Explore Feed

Right: Ad in Instagram Explore Video

5，审核变严格了，至少在色情这个方向比前段时间更严格，尤其是在类似漫画，小说，互动游戏这些方向大家都被打压的比较严重。

另外对于账户串着投不同产品的，也查的更严格了。

好爽啊，这么快就水完了一篇。

关注公众号，争取每周发2次左右投放心得。