亚马逊什么情况下会封店(亚马逊卖家封号事件是什么)
本文目录
国内亚马逊卖家就封号事件集体提起诉讼,胜诉可能性又有多大
说实话被封号的那些人都不遵守规则用国内电商的套路去做亚马逊被封店很正常很多人是不了解规则或者明知道封店冻结款还是去违规违规了又开始装弱势把问题国际化太搞笑了
早些年自己做过亚马逊那时候可以跟卖一群商家低价跟卖几乎都是假货很多商家利亚马逊款到账时间规则填写虚拟单号实际不发货空手套白狼说实话你遵守规则屁事都没有换个说法国内那么多外贸平台哪个平台不是被国人做死了就连国内的电商平台被商家做的名声也不好现在成熟化了也是被商家逼起来的身边也有亚马逊的朋友他们都没事不卖假货刷单等违规的屁事都没
亚马逊为什么大规模封号呢,制裁中国电商
这次美国亚马逊大面积封杀中国商家,表面上的原因是国内商家“习惯性求好评”导致的。大家平时在网络购物的时候,受到包裹里除了买到的商品之外,通常还会夹带一张小卡片,上面一般会写着“好评返红包”之类的文字,也是要求顾客主动给予好评,然后商家再通过返现的方式给主动好评的顾客一定奖励。这样一来商品的好评率就会增加,在电商平台通过关键词展示的时候,排名就有可能会靠前。同时,其他顾客在选购商品的时候,通常也会选择好评率高的。因此商家通过花钱的方式向用户买好评,已经成为了国内电商平台的“潜规则”。
其实商家买好评这类手段在任何电商平台都属于违规行为,所以商家在求好评的小卡片上往往也会注明在拍摄买家秀的时候不要露出卡片,以免被平台惩罚。但实际上国内平台对商家求好评的行为通常是睁一只眼闭一只眼的,因为商品的好评率高了之后销量也会增加,平台就可以从中抽取更多的佣金,对平台和商家而言是一种“双赢”。
但是买好评的这种行为也会让一些本身质量不高的商品出现在平台搜索列表的前列,不真实的好评也会起到很强的误导作用,并最终导致用户在购买这些商品之后,发现完全没有评论说的那么好。所以国内的一些商家如果刷好评太过分的话,也会被平台处理,但通常只是罚款了事。
而亚马逊作为一家海外平台,规则相比国内要严格得多,对于卖家刷单刷好评的行为肯定是严令禁止的。但是国内的一些卖家习惯了国内电商平台的宽松环境,依旧将刷单刷好评的做法照搬到了亚马逊平台上,因此遭遇亚马逊的封店封号并不算冤。
但是亚马逊不仅将刷单刷好评的中国卖家全部封号,甚至连卖家的账上资金以及尚未出售的货物全部封禁,这就有些过于严厉了。关于亚马逊是否有权利扣押卖家的货品,在网上也引起了很大的争议。也有不少卖家认为,亚马逊自营商品也存在利用卡片求好评的现象,却没有受到任何处罚,因此质疑亚马逊是在搞“双标”,主要就是针对中国卖家。
据悉,本次亚马逊以商家刷单刷好评为由总共封禁了5万个头部商家,其中大部分都来自中国深圳,预计损失在千亿元规模。包括帕拓逊、通拓、泽宝、有棵树等头部亚马逊卖家都有波及。
归根究底,“诚信”原本就是商业活动的一个最基本的原则,国内卖家在海外平台通过刷单、刷好评的方式赚取利润,遭到对方平台的严惩也无话可说。其实国内电商平台刷单刷好评的顽疾早就应该好好治理一下,只有这样才能保护网购消费者的权益!
亚马逊卖家账户欺诈封号,该如何处理
1.因收到投诉卖假货账号被冻结,申诉模板1
DearAmazonTeam,
Ithasbeenbroughttoourattentionthatoursellingaccounthasbeensuspendedduetoclaimsthatwehavelistedinauthenticitems.
Thisisveryalarmingtousandweimmediatelyinvestigatedtheclaims.Whatwedeterminedisthatwewereactuallynotsellingcounterfeititems,butwedidn’thavethepermissiontorepresentandselltheseitemsasnew.
WewereabletodetermineourmistakebyresearchingthePoliciesandAgreementsofAmazonandquestioningfellowsellersonAmazonsellerforums.Wecertainlydidnotintendtoinfringeuponontheintellectualrightsofothers.TheASINlistedwasanitemthatwepurchasedatfullretailprice.
Weonlyhadoneofthisitemandwehadnointentionofmisrepresentingthiscompany.Wehaverealizedthatwehaveseveralotheritemsthatviolatethispolicyinourinventoryandweneedtoaddressthisimmediately.
Hereisourplanofactiontoavoidfutureproblems
-First,wewillthoroughlyreviewallAmazonPoliciesandAgreements-nextwearegoingtoexamineeveryitemwehavelistedandmakesurewehavethepropercredentialstoselltheseitemsasnewonAmazon.
-anyitemsthatwedonothaveinvoicesforwillbechangedtoandsoldinusedconditionorthroughothersellingchannels
-Finally,weputmeasuresintoplacetoconstantlymonitornewlylistedinventorybymepersonallytoavoidinfringementonothers'propertyrights.
Pleaseknowthatthesepolicyviolationswerenotintentionalandwedoapologizetoanypartiesthatweinfringedupon.WehavebeenhappilysellingonAmazonfornearly2yearsandaftersomeinitialstart-upbumps,wehavebeenabletokeepgreatmetricsandprovidegreatproductstomanyhappycustomers.IhopeyourealizethatwearesincereinourintentionsandhopetobesellingonAmazonagainsoon.Thankyouforyourconsideration.
BestRegards
xxxx
2.因收到投诉卖假货账号被冻结,申诉模板2
DearAmazonsellersupport,
Thankyouforyourconcernaboutouraccount.
Wereceivedanotificationtodaythatoursellingprivilegehasbeenremovedcausewesoldcounterfeitproducts.
Weimmediatelycheckthelistings.
Firstlyweareverysorryaboutourignorance,wearenewtoAmazonselling,wearelackingoftherulesandpolicieswhensellingonyourplatform.
Secondly,astheitemsofAmazonsellerperformancestated,wedidnotknowthisproductiswithitsownbrand,tothispointweacknowledgeitisourfault.
Wehadremovedthelistingsandpromisewewon'tsellitagainonAmazonifwedonotgetthewarrant.
Wouldyoupleaseconsidertheaccountsellerratingandcustomersfeedbacktous?Weprovidedcustomersbothgoodproductsandcustomerservice.Wenevergotaclaimornegativefeedback.
HopeAmazoncanlookthroughtoit.
Ifyoucangiveusachance,wewilldoasfollows:
1.Absolutely,wewillseethroughallthepoliciesandrulesaboutsellingonyourplatform.
2.Wewillcheckthelistingsinouraccounttoseeiftherehavesomewhichdonotmeetyourrequirements,ifitdoes,wewillfixitimmediately.
3.Wewillcheckalltheproductswe'vebeensold,anycomplaintsorproductissueswewillsolvetheminaproperwaywithin12hinfavorofthecustomer'sright.
4.Ifanysellingquestions,wewillconsultAmazonforhelp.
Sincerely,wewritethis.WewilltryourbesttoprovideoursalesonAmazon.
WebelieveAmazonwillgivethisissueseriousconsideration,andtous,thereisahope,anewchanceforus!
Lookforwardtoreceivingyourreply.Bestregards店铺名
3.因收到投诉卖假货账号被冻结,申诉模板3
DearSellerPerformanceTeam,
Firstofall,wesincerelyapologiesfornotbeingabletofollowamazon'spolicies.Weaccept,solelyweareresponsibleforsellinginauthenticproductsonamazon.
BeingaselleronAmazonitisourresponsibilitytoprovidethebestproductsandservicestoourvaluablecustomers.
Weareresponsibleforthecomplaints.Weacceptthattheseissuesariseduetocompetitivebehaviorwithothersellers.Butintentionallywedonotwanttoprovideanyinauthenticproductstoourcustomers.
Asyoucancheckwearesellinghundredsofproducts,butwementionedgenericproductsinalllistings.Buttheseproductsgotlistedduetomistakeandunintentionally.Wereallydoapologiesforthisandweavoidthesetypesofmistakesinthefuture.
-Descriptionoftheissuesthatcausedthecomplaints.
Weprocuredproductsfrominauthenticsupplierswithoutproperinvoiceanditcreatesissueswithourvaluablecustomer.
Thenfoundtheproductisinauthenticallymanufacturedandpackedinthesamepackingasliketheoriginalone.
Toavoidsuchtypesofthingsinthefutureweremovedthesetypesofsuppliersfromourproductprocurementsupplierslist.Wewillneverdealwiththistypeofsupplierinthefuture.
-Thefollowingstepshasbeentakenimmediatelytoavoidsimilarcomplaintsinthefuture.
Firstofall,wedeletedlistingsoftheseproductsforeveranddestroyedallproductsinourinventoryrelatedtocomplaints.
Weremovedthesetypesofsupplierswhosellinginauthenticproductsorsellingbrandedproductswithouttheauthorizationcertificateofthebrandownerfromourproductprocurementsupplierslist.
Inthefuture,wewillcheckthebrandauthorizationcertificatebeforeprocuringanybrandedproductfromanysupplier.
Wewillprocureproductsonlyfromauthorizedsuppliersandcross-checkwithbrandownersregardingsuppliersbeforetheprocurementofanybrandedproducts.
Theabovestepswillhelpusinpreventingsuchtypesofcomplaintsinthefuture.
-Descriptionofhowwewillhandlewithcurrentsituationorcustomerwhoreceivedinauthenticproducts.
Fornow,wewillrefundthecompleteamountofcustomerswithoutaskingproductsreturn.BecauseweknowthatAmazonisacustomer-centriccompanyandbeingapartofAmazonwealsoliketosiphoncustomer-centricattitudetomakethecustomerexperiencebetter.
So,wedecidedtorefundthecompleteamountofcustomers,withoutengagingcustomersinthereturningprocess.
-Howwefocusonthetypesofcomplaintsandhowwewillpreventthen.
Inthefuturewewilltakeeverysinglenegativefeedbackseriouslyandappoint2employeestodealwithnegativefeedbackorcomplaintandresolveinappropriatemanner.
Wewillalsoaskproductqualityfeedbackaftercompletionofasingleorder.Thisstepwillhelpustomaintainthebestqualityeverytimeashelpustoserveothercustomersbetter.
WewillperformaweeklyreviewofalllistingsbythehelpofAmazonlistingexperts
Wehopetheabovestepsaresufficienttoprovidethebestservicestoourvaluablecustomers.
SupplierDetails
ShopName:XXXXXX
OwnerName:xxxxxxx
ContactNumber:xxxxxxx
ShopAddress:xxxxxxxx
BuyerDetails
BuyerName:XXXXXX
CompanyName:XXXXXXX
ContactNumber:XXXXXXX
Address:XXXXXXXXXX
ProductName:XXXXXXX
Qty:xxxxxxxxx
Ourteamisstillworkingonfuturesellingandtryingtomakethisplanactionmoreeffectivetoavoidsuchkindofissuesinthefuture.
WethankstoAmazontheyhelpedustogiveachancetoimproveourselvesandimproveourproductquality.
Wehopewewillgetanotherchancetoproveourselves.Kindlyreinstateouraccountwewillgratefultoyou.
Regards,
XXXXX
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