亚马逊的流量主要可以分为搜索、关联、还有展示位广告流量。关联流量来自于相关、相似或者互补的商品详情页。 那么怎样通过抢占商品详情页的相关位置去赢得流量呢？接下来为大家介绍使用广告获得详情页流量的方法。 通常使用频次最多的广告是SP广告，也就是商品推广。而商品推广一般有两种方式，自动和手动，在自动广告里可以通过同类商品和关联商品得到商品页的精准来源；另外可以利用手动形式结合商品推广和广告位竞价，

<p data-mpa-powered-by="yiban.io" style="text-align: center;"></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042194" data-ratio="1.8653333333333333" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a1c2f2a.jpg/viewthumb" data-type="jpeg" data-w="750" style="width: 100%;height: auto !important;"/></p><section class="channels_iframe_wrp"><mpvideosnap class="js_uneditable custom_select_card channels_iframe" data-desc="4K Studio精选案例视频--Wander袜子。需要拍摄品牌、产品视频的欢迎咨询哦！#亚马逊视频拍摄#产品视频拍摄#亚马逊" data-headimgurl="http://wx.qlogo.cn/finderhead/rKBCaRcVshMy1CicibhhVzHiauAicIHqpKZvjd1mLWrKw1Kg1bQ2hmwaDA/0" data-id="export/UzFfAgtgekIEAQAAAAAAs9IEUj7E7QAAAAstQy6ubaLX4KHWvLEZgBPEqINUIGs7UNX9zNPgMItQ4c7kCiR3s4GmGYk7Na33" data-nickname="4kmiles" data-nonceid="2247033665452276989" data-pluginname="videosnap" data-type="video" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=S7s6ianIic0ia4PicKJSfB8EjyjpQibPUAXolv9pq2ZMaibiaWHRlpCqrjXw39W4sPLrttWR3RGkiafT39dfKtvm5rKLt2bRwOM2TrTKzia7PsJdFRZI&amp;adaptivelytrans=0&amp;bizid=1023&amp;dotrans=0&amp;hy=SH&amp;idx=1&amp;m=&amp;scene=0&amp;token=x5Y29zUxcibClciaUhrbF2piaX8ic6TyuIK3Nd05fn3osREnE4048PnaWaHNwUHy7d0fRoX3g7wVP0E" data-username="v2_060000231003b20faec8c5ea8d10c1d2c70ce937b077e2ce58a2ad32a10c4730a4ec7deab191@finder"></mpvideosnap></section><p style="text-align: center;"><img class="aligncenter" data-fileid="100042195" data-ratio="0.36666666666666664" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a21fd3e.jpg/viewthumb" data-type="jpeg" data-w="750" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042196" data-ratio="2.836" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a252f8f.jpg/viewthumb" data-type="jpeg" data-w="750" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042197" data-ratio="3.064" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a29cbb3.jpg/viewthumb" data-type="jpeg" data-w="750" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042202" data-ratio="0.5625" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a2bb7ee.jpg/viewthumb" data-type="gif" data-w="1280" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><br/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042203" data-ratio="0.5625" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a308f92.jpg/viewthumb" data-type="gif" data-w="1280" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><br/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042204" data-ratio="0.5625" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a33dec1.jpg/viewthumb" data-type="gif" data-w="1280" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><br/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042205" data-ratio="0.644" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a59a702.jpg/viewthumb" data-type="jpeg" data-w="750" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042206" data-ratio="0.5625" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a5c7eac.jpg/viewthumb" data-type="gif" data-w="1280" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><br/></p><p style="text-align: center;"><img class="aligncenter" data-fileid="100042207" data-ratio="0.5625" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20211027/617933a837417.jpg/viewthumb" data-type="gif" data-w="1280" style="width: 100%;height: auto !important;"/></p><p style="text-align: center;"><br/></p><p style="text-align: center;"></p><p style="text-align: center;"></p>

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广告一直在投，销量却不见起色，怎么解？ ASIN 太多，旺季怎么分配广告预算才能达到更好的效果？ 如何为不同的 ASIN 制定不同的广告策略，才能激活所有ASIN 类型的销售潜力？ 这些问题都可以通过亚马逊广告的 ASIN 矩阵来解决！什么是 ASIN 矩阵？如何使用？它能如何帮助我？ 亚马逊广告的这个小视频四分钟教会你如何操作！ 什么是 ASIN 矩阵？ ASIN 矩阵旨在帮助您根据 ASIN

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旺季将至，相信许多卖家都已经陆续开始着手备战旺季了。在旺季备战的众多重要事项中，物流自然也不能掉链子，但最近一段时间不少卖家反映海运费涨了10倍，还常常抢不到货柜。 面对国际运费的不断涨价，卖家的旺季备货计划该如何调整，如何在年底“爆单”时期做好应对的物流方案？4KMILES特地邀请了业内资深专家为大家带来旺季物流的详细攻略，下面就来和大家分享一下。 1 现阶段跨境物流形势分析 当下许多跨境卖家及

黑色星期五、网络星期一等年底假日购物季即将来临，想要实现旺季爆单，准备工作必不可少！为了帮助您更好地开启准备工作，亚马逊广告为您整理了重要的时间节点、促销和优惠券基础知识、品牌分析、广告准备等相关指南，帮助您为旺季转化夯实基础！ 亚马逊年底假日购物季时间表 8月3日 Seller Central （卖家后台）上假日购物季促销填报开放 9月17日 澳洲和美国站点：7天促销（7-Day Dea

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今年的旺季马上又要到啦，相信各位卖家都已纷纷摩拳擦掌，开始提前准备以迎接旺季的到来。在旺季，广告是引爆流量提升转化必不可少的手段。那么今年亚马逊广告有哪些新变化？接下来的趋势将会怎么样？在旺季我们又应该如何合理选择和布局呢？下面就来给大家详细分析一下。 0 1 除了CPC，几乎没有任何变化的 SP，SB广告 整个2021年SP和SB广告几乎没有任何升级，说明这两个广告不论是从内部机制，还是卖家使用

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亚马逊店铺交易火了！ 自2021年年初以来，亚马逊店铺交易进入了一个相对活跃的时期。据不完全统计，市场上以收购亚马逊店铺为主业的品牌加速器公司已有60余家，其中接近10家在中国设立了办事处或是招募了中国代理，而市面上更是流传着1000家目标店铺的名单，这1000家店铺被视为理想的品牌收购标的。 （图源亿邦动力网） 越来越多卖家 都 收到了买方或是代理机构的邮件，卖家通过店铺出售大赚一笔的消息也不在

近日，亚马逊官方发布公告称，亚马逊美国站将进一步扩大“交易保障索赔政策（A-to-z Guarantee）”的保障范围，以便在个别情况下，通过Amazon.com销售的瑕疵商品导致财产损失或人身伤害时，能为买家和卖家双方提供保护。 亚马逊一直要求卖家投保商业责任保险，以在您销售的商品引发意外事故时为您提供保障。根据亚马逊《商业解决方案协议》第9条规定，连续三个月在亚马逊商城的销售收入达到10,

根据Youtube、Facebook、Instagram等各主流视频网站统计出来的数据可知，现阶段 75%的用户更愿意通过视频去了解品牌产品 ，并且此数据是呈现逐年逐月增长的趋势。另外，视频的展示能力是图片和声音无法替代的，视频可以展示得更直观全面， 将近50%消费者通过视频决定购买行为 。因此我们需要重视视频的作用，可以尝试利用视频辅助品牌的推广。 那么怎样才能打造高质量的品牌出海视频，从而扩大