无论你是小白卖家还是广告老手,选词都是你广告“征途”中必不可少的重要一环,如何选词才能避免产生无效流量,提高广告转化?今天,广告君为你邀请到了卖家讲师Neo Wang,助你快速实现从词海中找到对的关键词! *以下内容为卖家/第三方观点和数据,仅供参考! 不代表亚马逊广告的意见及建议 想要广告走得溜,关键词一定要选好,但在茫茫词海,如何才能选对词,帮助广告尽可能的提高ROAS呢? 今天我就为大家
长期陷入ACOS飙升却卡控无效? 选品、listing、竞价、关键词……究竟影响ACOS的因素还有什么? 降低广告花费ACOS也能随之降低,但这个办法能长期使用吗? 过万人报名 , 超千人学习 的《管理ACOS系列专题课》,通过剖析卖家实际案例及数据,带你抽丝破茧,从ACOS公式出发,建立系统的优化思路! ps:听说参加过的卖家,无不被讲师清晰的逻辑、简洁易懂的话语所折服! 让卖家发出“开多几场直
我们给商品做投放的时候,预算也是一大难点,预算不足会影响我们的销量,预算太多又花不完。 最近发现广告活动后台上新了 👉 预算(测试版) 、 预算报告 和 预算规则 功能,预算设置是否不用再“摸瞎”? Bingo!想知道在实践中如何使用这些新功能?今天广告君为你邀请到了 卖家讲师 @飞哥 ,他将通过实战案例分析,带你了解如何使用预算新功能,让你从商品测试到排名提升,通通都能“算清”预算! *以下
相信只要做过广告的卖家,一定知道关键词有四个不同的来源。当你在为精选关键词而苦心钻研时,有没有发现其实还有 “捷径” 可以抄?今天带着大家抄个小路,来说道说道 【 广告主投放关键词】里面的宝藏功能【建议关键词】 。 同样是精挑细选的关键词, 亚马逊系统的建议关键词 有什么过人之处呢? 建议关键词的依据是同一或类似商品在过去的购物查询内容和广告,因此系统建议的关键词会 随着广告活动的投放持续更新 ,
▶ 广告上线需时刻关注预算,避免广告暂停销量被腰斩? ▶ 下班回家经常“被迫”加班只因预算不足要临时调整? ▶ 亚马逊打工人,不想再on-call 24小时被预算支配? 现在,亚马逊商品推广新上了三大预算功能,可助你: √ 确保效果最佳的广告活动不因超预算而错失订单 √ 快速比对广告表现并完成预算调整 √ 详细了解预算状态以及对销售的影响 那么该如何操作?往下看,广告君为你一一讲解
• 感觉流量竞争越发激烈? • 流量成本日渐水涨船高? • 苦思冥想也还没有找到不断提升运营能力,开拓流量,提升投产比的办法? 你可以,先从 拿下新功能最全资讯 开始!新功能即新蓝海,利用人无我有的最新信息,你可以实现抢占先机拓流量,深挖技能多产出! 但,新老卖家如何才能紧跟官方权威发布呢?别急!亚马逊推出的 【每月广告新发布】 官方直播系列让你一目了然!通过准时锁定直播,你将能获得: 权威
不想再花大量时间进行着重复的图片素材处理工作?想要一个“好帮手”能帮你完成 广告创意素材 的整理? 现在,你可以通过广告平台新上线的 【创意素材】 功能,在同一个界面上 存储、整理并重复使用品牌商标、图像 了! 有了这个功能 你在素材管理上将能拥有以下便捷: ✔ 通过使用保存在“创意素材”中的品牌内容, 快速创建广告活动 。 ✔ 通过名称、标签、产品等属性进行搜索、排序和筛选, 快速找到素材并
戳戳音频,观文老师即刻开讲 *数据来源:2020年亚马逊消费者购物研究报告 如何让消费者无论从哪个“门”进,都能找到你的产品?如何抓住 搜索流量 和 关联流量 打造流量闭环?今天广告君请来了资深大卖孙观文老师,带着我们从客户定位着手,读懂关键词投放和商品投放两大重点,找寻投放和优化策略吧! *以下内容仅代表卖家个人观点和数据 仅供参考,不代表亚马逊官方建议 关键词投放和商品投放之间有什么根本的区别
在四大匹配方式中, 自 动 、 广 泛 、 精准 匹配 似乎都各有指向,而 词组匹配 显得有点小透明? 自动匹配 适合新手,方便好上手 广泛匹配 大面积撒网,获得大量曝光 精准匹配 吸引精准流量,减少无效支出 词组匹配 ??? 曝光度没有广泛匹配广,精准度又不及精确匹配,词组匹配究竟要在什么时候发挥作用?今天邀请了资深的 孙观文老师 作客一分钟攻略,来给大家好好介绍一下经
什么?亚马逊官方 真金白银 在送钱?! 是的!你木有看错! 想“薅”亚马逊的钱,实现自己爆单的你,怎可错过! 为了帮助品牌商提高站外引流的效益,实现增流量,涨销量,降成本,提效益,亚马逊美国站推出新项目- 品牌引流奖励计划 (Brand Referral Bonus) ! 只要你加入“品牌引流奖励计划”,并通过站外营销把流量引导至亚马逊, 所产生销售额的平均10%,将按月存入你的卖家平台账户,用于
以商品推广为主 ,是我们进行新品推广的 常规思路 ,若常规日均转化率能做到5% ,已经是比较高的水平了。但是!面对弥足珍贵的新品期流量,如何能更好地实现“花1分的钱实现多分的效果”? 今天!广告君为你带来新品推广 “出奇制胜” 的一手实战案例,看大卖如何通过 多种类型广告组合策略 拿下新品流量,实现日均转化率从5% 提升至8% ,日均ROAS达178%的广告成绩! *以下内容仅代表卖家个人观点和数
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站内看到别家产品的视频广告感到“羡慕”? 想要为自己的品牌制作视频却担心费钱又无效? 打开品牌推广视频设置页面却无从下手? 今天!广告君为你送来 品牌推广视频从“0”到“1”实用干货大集锦 !从制作到优化到政策自查,带你少走弯路,轻松上车! 品牌推广视频新推出的 【商品投放】 投放方式,已在🇺🇸美国站点,🇨🇦加拿大站,🇲🇽墨西哥站,🇬🇧英国站,🇩🇪德国站,🇫🇷法国站,🇮🇹意大利站,🇪🇸西班牙站,🇯
对于不少卖家来说,面对着广告账户关键词投放的数据分析,都希望可以对自己或“竞争对手”了如指掌,从而轻松做好优化调整! 商品推广中的 搜索词展示量份额报告 ,可以让我们了解某个搜索词带来的 广告展示量 占总展示量的份额百分比,和相同条件下相对其他广告主的排名。可以帮卖家“鉴定”广告账户关键词投放的“战斗力”。 今天我们来解答大家的 Top3 常见问题: 举个例子,广告主A在 3月22日亚马逊英国
推出新品是不少卖家的在第三季度的必备作业,但是从新品到爆品之路也是困难重重。 新品认知度低 , 选品推广难 , ACOS偏高 , 如何匹配竞价 等问题都让卖家们未推新品先头疼。 今天跟着广告君 4步走 ,启动新品的商品推广只需 30天 !让你的新品商品推广快速上道,有序进行! 别忘了 还有 【热门品类新品推广番外篇】 在文末等着你哦! 1 心理准备——不要被高ACOS吓倒 新品推广初期,CP