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亚马逊广告
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亚马逊广告 (Amazon Advertising) 官方公众号。致力于为亚马逊广告主提供高效的功能与服务，并分享亚马逊广告营销解决方案、最新产品资讯、运营攻略、行业洞察及官方培训。
新报告读不懂新功能不会用？“学了包会”的助攻来了！
• 感觉流量竞争越发激烈？ • 流量成本日渐水涨船高？ • 苦思冥想也还没有找到不断提升运营能力，开拓流量，提升投产比的办法？ 你可以，先从 拿下新功能最全资讯 开始！新功能即新蓝海，利用人无我有的最新信息，你可以实现抢占先机拓流量，深挖技能多产出！ 但，新老卖家如何才能紧跟官方权威发布呢？别急！亚马逊推出的 【每月广告新发布】 官方直播系列让你一目了然！通过准时锁定直播，你将能获得： 权威
2021-08-10
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摆脱“创意困扰”，实现素材满库只需两招！
不想再花大量时间进行着重复的图片素材处理工作？想要一个“好帮手”能帮你完成 广告创意素材 的整理？ 现在，你可以通过广告平台新上线的 【创意素材】 功能，在同一个界面上 存储、整理并重复使用品牌商标、图像 了！ 有了这个功能 你在素材管理上将能拥有以下便捷： ✔ 通过使用保存在“创意素材”中的品牌内容， 快速创建广告活动 。 ✔ 通过名称、标签、产品等属性进行搜索、排序和筛选， 快速找到素材并
2021-08-10
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大卖都在用的关键词和商品投放，如何不放过“全入口”消费者？
戳戳音频，观文老师即刻开讲 *数据来源：2020年亚马逊消费者购物研究报告 如何让消费者无论从哪个“门”进，都能找到你的产品？如何抓住 搜索流量 和 关联流量 打造流量闭环？今天广告君请来了资深大卖孙观文老师，带着我们从客户定位着手，读懂关键词投放和商品投放两大重点，找寻投放和优化策略吧！ *以下内容仅代表卖家个人观点和数据 仅供参考，不代表亚马逊官方建议 关键词投放和商品投放之间有什么根本的区别
2021-08-10
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投放词的词数≤4个, 介词要计入词数吗？大卖来解答
在四大匹配方式中， 自 动 、 广 泛 、 精准 匹配 似乎都各有指向，而 词组匹配 显得有点小透明？ 自动匹配 适合新手，方便好上手 广泛匹配 大面积撒网，获得大量曝光 精准匹配 吸引精准流量，减少无效支出 词组匹配 ？？？ 曝光度没有广泛匹配广，精准度又不及精确匹配，词组匹配究竟要在什么时候发挥作用？今天邀请了资深的 孙观文老师 作客一分钟攻略，来给大家好好介绍一下经
2021-08-03
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“薅”亚马逊的钱出自己的单？这波奖励你怎能错过！
什么？亚马逊官方 真金白银 在送钱？！ 是的！你木有看错！ 想“薅”亚马逊的钱，实现自己爆单的你，怎可错过！ 为了帮助品牌商提高站外引流的效益，实现增流量，涨销量，降成本，提效益，亚马逊美国站推出新项目- 品牌引流奖励计划 (Brand Referral Bonus) ！ 只要你加入“品牌引流奖励计划”，并通过站外营销把流量引导至亚马逊， 所产生销售额的平均10%，将按月存入你的卖家平台账户，用于
2021-08-03
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新品ACOS下降27%！这个卖家用TA实现广告效果爆发式上涨！
以商品推广为主 ，是我们进行新品推广的 常规思路 ，若常规日均转化率能做到5% ，已经是比较高的水平了。但是！面对弥足珍贵的新品期流量，如何能更好地实现“花1分的钱实现多分的效果”？ 今天！广告君为你带来新品推广 “出奇制胜” 的一手实战案例，看大卖如何通过 多种类型广告组合策略 拿下新品流量，实现日均转化率从5% 提升至8% ，日均ROAS达178%的广告成绩！ *以下内容仅代表卖家个人观点和数
2021-08-03
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精准爆品追击！下半年Hot 品类广告你不能不知！
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2021-07-27
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2021-07-22
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亚马逊Prime 会员日已经开始了，相信卖家们都想让商品在芸芸众“品”中脱颖而出，但是旺季中是集中火力推爆款，还是稳打稳扎做好常规广告？两手都想抓又该怎么分配？ 广告君请来了 大卖Paco 传授 广告架构秘籍 ，从 广告目标 、 产品分类 ，到 优化设置 ，跟踪评估步步为营，稳中求进提升广告表现，全力促成转化。 *以下内容仅代表卖家个人观点和数据 仅供参考 不代表亚马逊广告官方建议 踏入旺季，我们
2021-06-21
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