在美国、英国和墨西哥，返校季是非常重要的促销节日之一。我们於7月21日举办了返校季主题的网络研讨会。现在就带大家来回顾一下本次研讨会的重点内容。 扫描二维码下载重点内容 关键词一：热卖品类 向来习惯使用数字设备的Z世代买家逐渐开始承担更多的家庭购物责任。虽然最终买单的仍是家长，但学生本人都会影响到购买决定。因此，Z世代人群是打开返校季购物局面的关键群体。 Z 世代群体在返校季究竟热衷购买那些品类呢

现如今，有关 Cookie 的隐私法规和浏览器政策不断在发生变化，因此，您的企业可能会更难通过 Pixel 像素代码追踪网站事件。为了帮助企业提前应对这些变化，我们推出了一款转化 API，让广告主能从服务器直接将数据分享至广告管理工具。 可靠的数据关联 要想为受众批量创建个性化广告，您首先需要了解他们在线上与您业务的互动情况。根据追踪到的互动数据（网站事件），企业可以创建与顾客更具相关性的广告。而

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六月将至， 墨西哥上半年最最最 大型的电商购物狂欢已经拉开序幕了！ 看过电商大促马拉松日历的同学 想必已经知道答案， 这场狂欢就是——墨西哥热销节！！ 热销节即将到来， 我们的资料包当然也不会迟到。 今天就为大家带来热销节期间的 热卖产品盘点及目标购物人群详解！ 热销节热卖产品盘点 上半年最大型的购物节，墨西哥人爱买啥？往下看就行—— 下列结果出自2021年4月16日-5月4日进行的一项社交分析，

想为跨境业务找到增长新动力？ 墨西哥也许就是您的最佳答案： 它不仅是全球最为开放的经济体之一， 近年来更成为拉丁美洲 乃至全球发展最快的电商市场。 热销节是墨西哥一个为期五天的网购活动，旨在推动该国的数字生态系统发展。2021年是该活动举办的第 8 年。仅 2020 年便带动了近 10 亿美元的网购收入，电商销售额同比增长达 82%。预计今年的销售业绩将会更上一层楼，让这墨西哥的年中大型购

五月了，Facebook 电商大促马拉松·母亲节站的气氛可以说是相当热闹～补充物资当然不会缺席，我们再度深入社交媒体内容抓取了人们谈论母亲节时的关键词，总结而成母亲节的 实时潮流盘点及受众细分报告 ，赶紧来看！ 马上下载 母亲节潮流盘点 及受众细分报告 进入页面后，复制链接至浏览器进行下载 或复制以下链接到您的浏览器，进入网站： https://reachtheworldonfacebook.co

这里有思想坦率开放、 热情包容的消费者， 这里有蓬勃发展的商业环境， 这里更是拉丁美洲乃至全球发展最快的电商市场之一 没错， 这里就是 Facebook 电商大促马拉松第三站 – 激动人心的墨西哥市场！ 马上跟我们一起出发， 备战墨西哥热销节， 引爆拉美无限商机！ 作为墨西哥最重要的营销节日之一，热销节 Hot Sale 近几年发展飞速，仅2020年便带动了近10亿美元的网购收入，电商销售额同

1. 什么是广告主页上限？ 2. 什么是每日花费限额？ 3. 如何在商务管理平台 BM 中分享资产？ 4. 通过官方代理商开户流程是什么？ 5. 广告主如何关联商务管理平台 BM？ 就来让我们掌握更多实用内容！ 01 什么是广告主页上限？ Facebook 针对每个公共主页投放中或审核中的广告设置了数量限制。 2021 年 2 月 16 日 开始就生效了。 不同规模的广告主设置了四个广告数

全球跨境电商行业在疫情宅经济带动之下取得逆势增长，现在正是中国商家转型独立站出海、掘金全球的最佳时机。Facebook 重磅启动出海卖家计划，助力中国跨境电商走出国门，借助 Facebook 以人为本的营销方案高效获客、开启全球商机！ 转型独立站出海 势在必行 进入2021年，面对后疫情时代的新常态，跨境电商的潜力和机遇将进一步释放。要顺应跨境消费市场的未来趋势，就必须向直营电商（DTC）模式转型

如今，消费者的购物时段不再受约束，一年 365 天，任意一天都可以是消费日。2020 年，广大消费者倚重线上渠道购物的势头实现了跳跃式发展（ 东南亚线上购物激增 41% 以上 ） 【1】 。更重要的是，各类零售商纷纷涌向电商平台，电商购物机会不断增加， 马来西亚市场的增幅甚至达到 82% 【2】 。 而有趣的是， 68% 的东南亚消费者 不知道自己需要什么，也不知道到哪里购买，他们急需一个媒介 【

挑战重重 品牌面临的挑战：营销陷入瓶颈期，亟需提升广告花费回报 Zaful 是环球易购旗下的自营服装电商平台，自2014年创立之始，便致力于成为全球领先的线上快时尚品牌，希望通过价格实惠的产品重新定义潮流，并以卓越的设计和品质绝佳的时尚服装，激励18岁至28岁的年轻消费者勇敢追求梦想。 在短短6年内，Zaful 便迅速风靡全球，其业务遍及180个国家。然而，随着业务的大规模扩张，Zaful 发现在

正所谓“不打无准备之仗”，为了详细了解斋月庆祝者或购物者的行为，Facebook IQ 委托 YouGov 在2020年5月23日-6月13日之间开展了一项调研 【1】 ，并就部分调研结果进行了重点分析，撰写了这《斋月营销洞察与启示》。 怎样在这些市场开展卓有成效的斋月营销？到底什么样的广告才能引起斋月庆祝者的共鸣？这份指南给出了答案： 1 ● 贴合“圣月”期间的核心价值观 2 ● 紧跟购物行为的

2021 的首个季度还没过完， 电商网站们的购物节已轰轰烈烈地开展了好几轮： 年货节、情人节、刚过去的 3·8 妇女节… 伴随节日一同到来的促销活动， 一次又一次迸发出惊人的销售潜力。 大促 — 销售业绩的下一个加速器 背靠互联网产业和全球供应链的发展，再加上疫情以来人们逐渐改变的购物习惯，线上销售持续保持迅猛增势，全球线上销售目前已攀升至比疫情前更高的水平。 在跨境销售中，大促日当仁不让地一次又

疫情正在颠覆全球以往的社群常态。随着人们不断适应新常态，我们发现一些新的行为应运而生。其中一项重大演变便是互联便捷，之前我们已经在文章 《5 个全球性转变塑造未来发展》 中简要地进行了探讨。这种宏观的转变表明，从社交方式到支付方式，网络平台愈发表现出人类先天对社交互联的本能需求。这些数字化互联不仅为人们的生活带来更多便捷，还有可能长期改变人们的社交和购物方式。 在我们的新版报告《拥抱互联，共享便捷

广告主和媒体策划人员早就明白，覆盖人数和展示频次是影响广告表现的两个关键因素。广告创建好后，覆盖人数（即广告所触达的人数）通常决定着所收获的关注量。但媒体策划人员也早就注意到，广告展示频次（即用户看到广告的次数）是提升广告回想度和促使用户采取行动的关键。 根据 Facebook IQ 的调研，虽然 Facebook 上的理想展示频次不能一概而论，但更高的广告展示频次确实有利于推动行为转变，例如提升