据外媒报道，美国国务卿Mike Pompeo于上周三宣布， 特朗普政府将开展“净网”行动 ，理由是TikTok和微信等“不受信任的”中国APP总部不在美国，怀疑其会对美国公民的个人隐私造成“极大威胁”，特朗普政府希望将这些中国APP从美国应用商店中下架，并收回中国通讯商在美运营许可权，限制中国云服务提供商在美国收集、存储和处理数据的权限。 此外，美方还点名了阿里巴巴、腾讯、百度、中国移动、华为等多

想要实现旺季销量暴增，首先要将您所在新站点的节日旺季和最具潜力的选品熟记于心。在这里为您提供一份新站点选品攻略和节日旺季列表。 新站点品类审核政策更新 澳洲站 在亚马逊澳洲站销售厕纸、玩具、其他护肤品、母婴等品类，需要申请销售权限、 资质认证或其他文件需求，具体见下表。 印度站 在亚马逊印度站销售玩具、杂货、母婴和医疗设备，需要申请销售权限、资质认证或其他文件需求，具体见下表。 新加坡站 各位 中

要想做好Amazon，尤其是作为新卖家，首先就要了解它的规则，遵循它的规则，利用它的规则。亚马逊是一个以客户体验为中心的高大上平台，事实上到目前为止，它仍在客户心中占据着重要位置，客户满意度极高。 一、亚马逊的四大商业理念 1、重推荐，轻广告 卖家可以发现这样一个现象，自己能在亚马逊平台上做的站内推广形式很少，基本上除了广告就是促销活动（Promotions）了，实际上这些也不是亚马逊的关注点和盈

怎样的优质Listing才能快速出单？ 开拓日本、欧洲站的语言障碍如何解决？ 新品如何加速曝光？ 产品评价难以积累，口碑营销难运作？ 疫情影响海关、运输、头程？ 找不到省心的物流方案？ 年 初突如其来的疫情让刚入局的卖家手足无措，尽管关卡重重，但想要快速出单制胜也有技巧可寻。 想要制胜一步，需要全面了解亚马逊官方资源，实现资源效益最大化。 针对行业痛点为卖家整理了关于优质Listing打造、语言工

今年的亚马逊节日活动来的比预期的要早，很多卖家都在匆忙准备Q4的物料。从新年伊始到现在，发生的种种意外也许会让部分卖家深感困顿，但是在黑暗中还是有曙光存在的。 以下是亚马逊的一些新规，包括英国脱欧对卖家的影响、退税、促销活动等。 这些新规带给卖家的，说不定不是绊脚石而是机遇。 Prime会员独家折扣 亚马逊此前宣布将在Q4给出更多帮扶政策给卖家。如果买家消费过程中使用了Prime会员独家折扣，将在

突如其来的一场投诉，跟卖者直接接手你的listing，好不容易费尽心力打造的链接，不得已又一夜回到解放前！ 跟卖之害，无人能出其右。做亚马逊的卖家十有八九都有被跟卖祸害过的时候，但是那种已经做好全套准备，包括好账号、货源、包装等等，再来彻底夺走你产品销售权的跟卖你见过吗？ 0 1 品牌备案不上心 据爆料称，品牌没有备案的卖家需要小心了，最近有一大波跟卖专门盯上这类卖家。他们有一套规范的流程：先是找

先前整理了不少选品的思路和案例，相信卖家小伙伴们对选品已经有一定的概念了。而这个阶段也是卖家小伙伴们上架、推广的关键时刻。都说listing优化对跨境电商极其重要，特别是关键词的选择和排布，那么今天我们就一起来看看listing如何优化排布才能够更吸引人吧！ 看过很多的listing优化案例中，经常碰到的一个问题就是listing整体排布混乱。今天，将通过案例分析来和大家分享一些listing整体

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亚马逊店铺注册到底有多难，相信很多注册过亚马逊店铺朋友都知道，其实非常简单，按照要求填写完资料即可。而为什么那么多注册店铺之后就没有了消息，大部分验证未通过，有些卡在二审KYC。 经过分析，大家都没有按要求去填写或者提交过审资料，我们不但需要能够正常下店，还需要能够得到安全的店铺去做运营，因此相关的注意事项你必须要了解，安全无小事。 注册店铺需要准备的资料和注意事项 1、注册店铺资料准备，包括：营

印度出台多项规定限制中国产品 ① 印度政府对电商平台销售产品标注原产地提出了期限要求： 在8月1日之后，强制所有新上架的产品标示原产地；并在10月1日之前，将所有的旧产品也全部做好原产地标示。 目前亚马逊已经发邮件给卖家，亚马逊印度的卖家必须在8月10日前对新产品和现有产品listing的“原产国”进行披露。亚马逊还发出警告称，若商家不遵守规定，其产品Listing将被暂停。亚马逊在电子邮件中表示

Listing的申诉过程和账号申诉差不多。要申诉listing，你仍需找到问题根源，然后说明解决步骤和预防措施。所以解冻你的listing从哪里开始呢?以下是具体步骤： 01 回复亚马逊的通知 首先，卖家需要查看所有收到的通知。除非亚马逊在通知里明确说明无需回复，否则卖家需要在每一个问题上都回复。收到的通知数量多，可能会导致账号冻结。卖家必须行动迅速。花越多时间和精力起草申诉和解决问题，效果越好。

相信各位卖家都知道，亚马逊各项政策的制定都偏向品牌方。 为了不断满足品牌方的推广需求，亚马逊广告一直保持稳定的更新频率。不久前 亚马逊就新增了一个广告产品——展示型推广（ Sponsored Display ）。 那么 展示型推广（ Sponsored Display ） 是什么？ 它有 什么功能以及具备什么样条件的卖家可以做展示型推广呢？ 今天社长给大家科普！ 01 展示型推广 亚马逊推出了一种

2020年1月31日，英国正式退出欧盟，开始进入过渡期。对亚马逊卖家来说，英国脱欧的 最大影响应该就是英国与欧盟之间的跨境业务 。现在半年过去了，过渡期即将结束，亚马逊也发布了《英国脱欧指南》，让亚马逊卖家提前做好准备。 因为英国脱欧存在许多未知数， 亚马逊 FBA 从明年1月起也将不再提供英国与欧盟各国之间的跨境物流服务 。这对英国利用 EFN 和 P-EFBA 的亚马逊卖家来说将是一个巨大的打

2020上半年， “ 亚马逊开店 ” 的百度指数不降反升。虽然上半年亚马逊各种延迟、取消和 FBA 爆仓等问题不断。但还是有很多卖家看到了机会，迎难而上！ 步入 2020 的下半年， 意味着亚马逊跨境电商也即将迎来销售旺季！ 面对因疫情而改变的运营状况，2020下半年，该如何进行选品呢？延迟的 Prime Day，是否打乱了你的选品备货计划？今天社长就跟大家聊一聊！ 01 下半年选品思路 想要找

最近社长在后台收到这样的疑问： “ 亚马逊上的 Llisting 标识是什么意思？”、 “ Llisting 标识有什么作用？” ， 今天社长跟大家聊一聊这三款标识！ 在亚马逊的 Listing 页面中， 部分 sku 会因为一些特殊的表现而被系统标上一些特殊的小标识。 亚马逊上的 Listing 标识有 3 种，分别是： Best Seller 、Amazon&#39;sChoice 、Ne