亚马逊ODR绩效问题的申诉模版

具体体思路如下：

 第一步 明确你的销售权限被移除的原因。

 详细的分析具体导致你的销售权限被移除的原因,

 绩效不好因为违反了亚马逊的销售政策和协议而被取消销售权，例如: ODR超标、有效跟踪单率过低、自发货取消，销售二手产品等 。

 怎么看自己的绩效问题呢？

 在后台的绩效板块进行详细的分析,看具体是哪些指标起标了。

 1.如果是0DR超标, 那都是由什么原因造成的, 有多少个差评,多少个A-Z,多少个拒付,造成差评、 A-Z、拒付的原因是什么?

 2.如果是有效跟踪单率过低,为什么有效跟踪单率那么低?是物流公司问题还是自己的发货问题?如果是及时回复率过低,为什么不能及时回复信息? 将自己可能导致销售权限被移除的原因做一个彻底的分析

 第二步，评估自己的销售流程

 账户被封, 一定要分析自己的销售过程是否有问题一一产品质量把关、物流服务、售后服务等是否有需要完善的地方。

 出现问题,都采取了哪些行动,以及对自己的这些行动进行分析和评价。同时还要确定你的库存中是否存在违反亚亚马逊政策和协议的商品。

 第三步，创建行动计划。

 根据前两步分析得出的问题提出相应的解决方案，就是告诉亚马逊你将采取什么行动解决销售权限被移除的问题这个是重中之重。

 第四步、提交申诉信

 申诉信和计划书

 申诉信都应包含一份行动计划, 改计划表明已经找到自己的销售和库存管理实践中存在的问题。计划如何改变自己的销售策略以解决问題。所有的申诉信和计划书都秉持一个思路:找到问题,解决问题,

 末来怎么做。

 亚马逊想看到的就是切实有效的行动计划。

 做亚马逊, 做到被亚马逊封店铺了, 说明很多指标可能部出现了问题,那么就要从根本上去解决这些问题，然后重新启航。

 既然说到从根本上解决问题,

 我就把最高的事故率都一一列举:

 一、因订单缺陷较高而被移除。

 行动计划包涵内容:首先,确定哪些指标(负面反馈/亚马逊商城交易保障索赔/信用卡拒付)来达到马逊的绩效指标评估时,需要阅读买家留下的所有反馈评论。

 如果评论反映不能及时回复买家邮件, 你可以在行动计划中说明安排每日回复所有买家信函的时间; 如果是产品质量破损或者产品与描述不符, 则要在行动计划中加入产品质量把控、 物流服务优化等举措;

 如果是因为未收到产品, 则要在行动计划中加入更换物流合作商以及发FBA的事宜。

 二、迟发率较高而被移除

 行动计划包函内容: 去后台查一下设定的配送交货周期是否太短,货代方面是否有问题,你可以往行动计划中加入修改交货周期,与物流能力更稳定的货代合作、或者跟亚马逊承诺发FBA这种解决间題的方案 。

 因配送前取消率较高而被移除,,行动计划包涵内容: 检查是否由于上架的商品长期缺货所致,你可以在行动计划中列出每日监控库存, 确保自己绝对不会上架无法立即配送的商品,

 三、因退款率过高而被移除

 行动计划包涵内容:检查是由于什么原因号致退款,是产品质量问题、物流问题还是其他的原因,你可以在行动计划中加入产品质量把控、物流服务优化、

售后服务改进等举措。

我这里整理了两个模版，大家可以参考下，亲测都是有效果的哦^_^

2. Those steps will help us to prevent similar issue:

(1). We have deleted this listing to prevent our customer purchase this item but we

cannot shipping it, We will not sell it until the factory shipping new items to Amazon

again. Only when we can make sure it will not cause any other problems.

(2). We will carefully check the order to make sure everything was in good condition

and right item before shipping it out. But we have realized there is a wrong way that

we trust this matter to our supplier, we should remind the shipping process and we

have appointed staffers to handle related matters.

(3). Some people were scheduled for check parcels, all our goods pass through our

rigid quality control before shipment.

(4). We have gone through all our warehouse inventory and have taken out all items

that show any signs of damage or defectiveness.

(5). We offered an unconditional 60-day money-back guarantee and new replacement

as required on every damage and bad quality purchase to serve our clients best

interests. Every email will be answered within 24 hours and try best to solve all of

questions from customer feedback.

We hope Amazon can give us the opportunity; we will be dedicated to the Amazon

platform users to provide a better and more perfect shopping experience. If you need

any other information, please send us an email.

I am so sorry to bother you so many times, and take all your advice respectfully.

Looking forward to your reply!

Best Regards，

加上自己的店铺名即可

2.For new account we cannot use FBA service before 时间. Now we havesent a huge

swath of goods to FBA stock, a tracking number is unavailable forthese item：(fba物流

单号) and we will change the way oflogistics for more than 80% listing to FBA. Use

FBA service can help us toproviding better products and excellent service for our

customers.

3.We regret for this but we guarantee there is nothing wrong with our products.There

is no bad review or feedback before these 5 disputes orders. Since I didcarefully check

 the order and the package to make sure everything was in goodcondition before

shipping it out, Please check our sales records.

4.We always stay in touch with our factory ensure quality of products produced tomeet

customer demand. We request for all the sale invoices from our suppliereach time, we

have made all the preparations to ensuring product quality andsafety dispute solved

satisfactorily.

Pleasecheck our plan and we value our sales opportunities.

Weare anticipating your early reply.

BestRegards

加上自己的店铺名