【优化】索评邮件需要注意的问题,编写时如何有效优化?
而如果在邮件1 中,发下面的内容给消费者会产生什么效果呢?
Hello,
Congratulations on your purchase of ABC BrandRefrigerator/Freezer Organization Bins! Did you know that these sturdycontainers can be a godsend in every room of your house? Use them in:
Kitchen cabinets to store/organize spices.Put herbs intoone bin,common spices (salt, pepper, garlic powder, etc.) intoanother container, and the others into a third basket.
Bathroom cabinets to organize medicine and makeup.Stopsearching through bottles and such every morning. Find yourprescriptions, cosmetics, toilet tissue, and more quickly once they areorganized.
Laundry room for dryer sheets, clothespins, etc.Why paymore for specific laundry room organizers when these bins do thejob perfectly?
Got a minute? Tell us (and other shoppers) about yourexperience with your organization bins when you leave a product review.
Have questions? Need help? Just reply to this email andyou’ll have our full attention!
Sincerely,
Us
这封邮件很短,仅有145 个单词,但却给出了这些内容:
1. 完美地提供消费者可能想不到的产品(冰箱收纳盒)使用方法,例如储存调料、化妆品等,让消费者能充分利用这个产品;
2. 没有偏见或操控性地索要评论;
3. 给消费者客服联系方式,供消费者有需要时联系;
4. 另外,邮件内容还可以是关于产品的使用事项。
比如下面这封邮件,开头介绍了使用订书机的注意事项,之后再介绍订书机的其他用途:
Hello,
Thank you for your purchase of the Super-Duper,High-Capacity Desktop Stapler. It should arrive in the next couple of days. Aquick note before you use it … you’ll want to remove the small plastic insert at the very back of the staple tray.
It’s sometimes a bit hard to see if youaren’t looking for it. Once you take that out, the staples will slide right in and you’re good to go!
Did you know that — because of its superiordepth capacity — this stapler can handle more than just thick stacks of paper?You’ll also love it for…
·Crafts — Creategorgeous pin boards, picture frames, and more.
·Upholstery —Make that old ratty chair functional & fashionable with a quick facelift.
·Artwork —Design one-of-a-kind pieces that show off your savvy skills.
So? What do you think? If you have 3 minutes, we’d love to hear from you in a product review.
We’re here to help! If you ever havequestions or run into an issue with your stapler, just reply to this email for immediateassistance.
Sincerely,
The Staple People