【悬赏令】删差评？广告费退税？违禁词？ST编写技巧…满满干货(上)!
大家好，我是一名做了亚马逊3年运营选手阿B，微擅长蓝海类目选品和精细化运营。
目前亚马逊行业日趋走向合规化，越来越多公司顺应大流，开始走向白帽模式，于是我根据和大麦们的交谈经验和整理一些论坛上的曾经没落掉的“加精贴”，为大家总结出了一些做亚马逊过程中很容易被大多数卖家忽略掉的细节和功能。
本文预计有三个chapters，本次是chapter 1。
· CONTENTS ·
- SECTION 1
可以直接联系亚马逊删除差评的8种情况
一些渠道稍广的卖家会联系服务商直接花高昂的价格650-850/条的价格去删除差评，且也有一定的失败率。其实有些差评是联系亚马逊也有30-60%的成功率的。所以卖家也可以自己后台联系卖家处理差评。（注意：后台有品牌备案的主店铺才有这个直接根据评论联系买家的功能，且有些买家还会直接设置拒绝沟通）这里是我整理出来的一些相关情况，对应的联系内容如下：（仅提供思路，小编在此不对英语语法进行校对，开case时记得稍作修改，切忌一模一样）
1. 买家内容写的很满意，但是给中差评。一星星或者两星可以去掉，但是三星很难去掉。
Dear amazon,
This is a review, we though that the buyer left with wrong star ""***（评论内容）"" The content of this review, all aspects are positive, but he left us with only 1/2/3 star,
Maybe the buyer is too excited to click with the wrong star by accidentally. Please investigate it and help us to remove it.
Thank you
2. FBA配送货品。
收到产品是裂的，你可以适当在邮件说产品，包装坏得很严重， 是亚马逊的责任。
Dear amazon,
This is review, the buyer said that she received the product, and the package was broken, so we though the package was damaged when amazon ship it. Cause the package was shipped by amazon, so amazon will be responsible for it.
We checked all of our products very carefully before shipping to amazon warehouse, so the product is good when we shipped it. Please investigate it and help us to remove it. Thank you.
3. 买家收评论说收到二手货。
Dear amazon,
This is review, the buyer said that she received the product and the used one and the package was broken, so we though the package was damaged when amazon ship it. And the item must be the returned product by other buyers, Amazon did not check the returned item carefully and put the returned item to the sellable warehouse. So this buyer received an used product. Cause the package was shipped by amazon, so amazon will be responsible for it.
We checked all of our products very carefully before we shipped the products to amazon warehouse, so the product is good when we ship it. Please investigate it and help us to remove it. Thank you.
4.评论内容是询问产品功能的，不会使用的。
Dear Amazon,
This review regards to asking the functions about the product, maybe the buyer does not know where to ask about it He should ask in "QA"or email to the seller, not leaving a bad review here for us, so it is very fair for we seller Please investigate it, and help us to remove it. Thank you.
5. 评论写关于价格内容
Dear Amazon,
This review violates the amazon policy about "Comments on pricing, product availability or purchase options are not related to the product and should not be shared in Customer Reviews or Customer Questions and Answers." It is no fair for us, and it will also mislead the other buyers, please check it and remove it, Thanks.
6. 没有购买订单的直评，恶意差评
Dear Amazon,
Team This customer review without Verified Purchase, I found all orders and can't find this order, the reviewer never buy it and use the product, it is no base on an honest opinions and experience, this is a malicious comment, it is no fair for us, and it will also mislead other customers, please check it and help me remove it.
Thank you in advance.
Best Regards
7. 差评内容中带有侮辱性的语言
Dear Amazon Team,
The comment includes obscene language, please remove it, thank you.
The customer review includes obscene language. Every buyers have the right to review product, but i don't think that he should use foul language, it can't meet the guideline of the review policy from amazon The content of review: "只截取脏话部分" Please investigate it and help us to remove it.
Thank you
Best Regards
8. 找不到订单 竞争对手
Dear Amazon,
Sorry to bother you, however I can't find this order even found all the orders. The reviewer never buy and use the product, this is a malicious comment, it must be from the competitor, so unfair for us. Pls kindly help us to remove it. Highly appreciated for your help.
Thank you
Best regards
- SECTION 2
新手欧洲站必须知道可以退税的广告费（有卖家成功拿到2w英镑退税额）方法如下：
在账单与付款里找
老账号应该从2018年10月开始扣20%税，到2021年5月
挑一个扣税的发票编码写就好。有争议的金额就写这个发票编码的20%税，然后下载发票编码上传，亚马逊会自动退回其余扣税的。我是这么写的，可以参考下：
- SECTION 3
危险词汇和亚马逊政策违规语录
这周我来的新运营助理修改了2个listing，狗了我两个listing到现在还没有恢复回来，等待审核中。下面把常见和少见的违规“变狗”词附在下面，大家切记在撰写listing的时候避开这些词。
- SECTION 4
关于搜索关键词填写，这里贴一个最新的亚马逊官方的优化提示。
保持在长度限制内。
包含同义词。
包含拼写变体，但无需包含拼写错误。
包含缩写和别名。
可以全部使用小写形式。
无需使用标点符号，如“;”、“:”、“-”。
用空格分隔各个词语。
请勿在“搜索词”字段中重复词语。
请勿在搜索词中包含您的品牌或其他品牌名称。
请勿在搜索词中包含 ASIN。
无需各种连接词，如“一件”、“一个”、“和”、“由”、“为”、“的”、“该”、“带有”等等。
使用单数或复数；无需同时使用单复数。
请勿使用临时性陈述，如“新品”或“促销”。
请勿使用主观性表达，如“最佳”、“最低价”、“不可思议”等。
请勿添加侮辱性或攻击性的词语。
大家可以对照着官方提示自查一下，下面几点是比较容易出错的细节，大家可以重点看一下：
最高不超过250个字符，只能填1行，不要试图用回车换行
分隔符用空格，不要用逗号、分号、句号、横杠等符号；
删掉各种连接词，a, an, and, by, for, of, the, with等等。
-THE END-
