如果产品定价并不高,而且产品质量优异采购成本本来就高,而且有真实的采购单或者发票,那我的申诉策略就是指出亚马逊关店不合理,一条一条列出理由,一般是这么几条:(1)中国国内大部分生成厂家被政府征用,市场上供不应求,价格本来就比平常高出50%以上;Because of most manufacturers in China arerequisitioned by the government, which leads the market is in short supply, andthe price is more than 50% higher than usual.(2)由于航空物流管制,导致物流成本急速攀升,当前的物流成本比平常高出40%;Due to the aviation logistics control, the logisticscosts have risen rapidly, and it is 40% higher than usual;(3)由于疫情影响,口罩生产原料价格激增,而且中国国内工人未完全复工,人员成本上涨,最终导致口罩生产成本比平时高出60%以上;Due to the impact of the epidemic, the price of raw materials for face maskproduction has increased sharply, besides, the workers in China have not fullyresumed, resulting in the production cost of face masks being more than 60%higher than usual;(4)为了美国消费者的利益,我们采购的KN95口罩是具有非常高的标准,有CE, FDA安全认证,质量在同类产品中处于顶端,采购价格也比普通口罩高出30%以上;For the benefit of American consumers, we only purchase the very highstandards KN95 face masks, which are approved by the CE and FDA safetycertifications. Compared other face masks in the market, we can sure that our qualityis at the top , so, the purchase price is more than 30% higher than ordinarymasks. 当然,第4点目前可能已经不再适应,因为FDA拒绝KN95标准,但是貌似前几天又变脸了。总之,根据实际情况来申诉。 申诉信完成后,我又附上了采购单和发票,证明确实成本高昂。结果证明这招好使,1一天后就收到了亚马逊发来的解封邮件。 如果产品定价确实虚高。那么最好是在亚马逊还给你改过自新的机会的时候乖乖承认错误,保证不再违反。 那么,什么情况是违反公平定价原则的呢?亚马逊是这样规定的:• 为商品设置过高的价格,使其明显高于亚马逊提供的当前价格;或• 销售同一商品时,多件销售的价格比单件销售时高。 因此,价格明显高于一般卖家很多倍;打包一个PACK销售的价格比单卖还贵;产品不赚钱从运费上赚钱等等,都是违反这一条例的。(1)我不了解亚马逊对于公平定价的相关规定,导致给产品设置了明显不合理的价格;I don’t understand Amazon ’s policy on FairPricing, which resulted in obviously unreasonable prices for products(2)或者,运营人员因为操作失误,不小心错误设置了过高的价格;Due to the occasional operation error, my employeeset excessively high price mistakenly.(1)我立即删除了所有错误的报价,并且设置了一个合理的价格;I immediately deleted all ASINs with wrongprice, and set a reasonable price.(2)通过重新学习亚马逊对于公平定价的准则,我现在非常了解该如何给产品设置合理的价格;By learning Amazon ’s policy for fairpricing again, now I totally understand how to set reasonable prices forproducts.(1)以后发布产品前,我将严格检查产品说明,包括产品价格,图片,标题等等;Before releasing the product in the future,I will strictly check the product description, including product price,pictures, title, etc.(2)定期阅读亚马逊规则,保证时刻知晓亚马逊对于卖家的相关规定,保证不犯类似的错误;I will read Amazon ’s policy regularly toensure that I am always aware of Amazon Seller Code , and I promise that I willnot make similar mistakes again in the future. 事实证明,该申诉策略有效。因为我同样收到了亚马逊的解封邮件。
对于亚马逊来说,卖家毕竟是他的衣食父母,只要知错能改,还是好孩子。
销售限制类产品和禁止类产品属于另外一个申诉话题,但是刚好是口罩关店原因之一。为保持良好的阅读体验(本质是懒癌发作),将在下一篇分享。