如何向跨境电商客户解释限电减产，顺便逼单

原材料涨价、各项成本增加，在供应链上的传导越来越明显了。但是，来自海外的采购，不论是传统贸易商，知名零售企业，还是海外跨境电商卖家，还在一直压着国内供应商的供货价。

最近各位跨境电商小伙伴的朋友圈内，经常看到供应商朋友们各种文案帖子，花式告知跨境电商卖家和外贸客户，再不下单，马上就要涨价了。我们摘取了其中一个有代表性的文案，给大家参考一下。各位如果有外贸B端客户，也许能用得上。

《如何用英文向客户解释限电减产，顺便逼单》

Dear Customer,

Perhaps you have noticed that the recent“dual control of energy consumption”policy of the Chinese government, which has a certain impact on the production capacity of some manufacturing companies, and the delivery of orders in some industries has to be delayed.

In addition, the China Ministry of Ecology and Environment has issued the draft of “2021-2022 Autumn and Winter Action Plan for Air Pollution

Management” in September. During the autumn and winter this year

(from 1st Oct, 2021 to 31st March, 2022), the production capacity in some industries may be further restricted.

To mitigate the impacts of these restrictions, we recommend that you place the order as soon as possible. We will arrange production in advance to ensure that your order could be delivered on time.

Yours sincerely,

XXX

翻译对照：

尊敬的客户，

也许您已经注意到近期的“能耗双控”对部分制造企业的产能造成了一定影响，部分行业的订单交期不得不延迟。

此外，中国生态环境部办公厅已于9月发布了《重点区域2021-2022年秋冬季大气污染综合治理攻坚方案(征求意见稿)》，今年秋冬季节， 部分行业将被重点关注，产能或将被进一步限制。

为减少这一限制政策的影响，我们建议您尽早下订单，这样我们可以提前安排产线，确保您的订单能够如期交货。

祝好

XXX

以上文案来自朋友圈，发布者告知并非原创。如果谁是以上文案作者，也请告知，我们将在评论区特别说明一下。

题外话，从现在到年底，原材料价格似乎没有下降迹象，海运空运等费用仍在高位，各位跨境电商卖家，一定要注意精益管理，降低成本，控制风险！