在9月8日亚马逊新增品牌分析ASIN视图功能!有什么用呢? 我们可以知道:某一ASIN在不同关键词的点击量、加入购物车的数量以及购买次数。补缺了广告之外的其他信息,广告报表我们只能看到所打广告的关键词的点击、转化等情况,却无法得到自然流量、点击等数据。 如何使用 “品牌”—“品牌分析” ASIN视图 — 收入ASIN — 填写报告范围 这样使用更好 点击率: 通过具体关键词的点击率来和广告进行结合
<p data-mpa-powered-by="yiban.io" style="margin-bottom: 0px;"></p><p style="text-align: center;margin-bottom: 0em;"></p><section class="mp_profile_iframe_wrp" style="margin-bottom: 0px;"><span style="color: rgb(34, 34, 34);font-size: 15px;letter-spacing: 1px;text-align: justify;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"></span><span style="color: rgb(0, 0, 0);font-family: 微软雅黑, "Microsoft YaHei";font-size: 16px;letter-spacing: 0.544px;text-align: justify;background-color: rgb(255, 255, 255);"></span><mp-common-profile class="js_uneditable custom_select_card mp_profile_iframe" data-alias="kuajingxmy" data-from="0" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/dL4AiaUvZ1oXGnkpQ1icPPk7OmkYyVhWdUuviaPsgWib7umM8s2eiaAIrfREDE5mQyQXws9gV0NJxlYbkyzVY08XB5w/0?wx_fmt=png" data-id="Mzg5OTYzMzY2NA==" data-is_biz_ban="0" data-nickname="跨境小蚂蚁" data-pluginname="mpprofile" data-signature="每天更新亚马逊相关实操技巧分享亚马逊相关选品,运营,海外营销,站外推广等知识体系,实操技巧,工具插件,文档资料,行业最新资讯及政策变化等优质内容。"></mp-common-profile></section><p style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);text-decoration-style: initial;text-decoration-color: initial;color: rgb(51, 51, 51);font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: normal;text-align: center;visibility: visible;"> </p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-backh="731" data-backw="478" data-ratio="1.5292887029288702" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220920/6329027ab7195.jpg/viewthumb" data-type="png" data-w="478" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 100%;visibility: visible !important;height: auto;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-ratio="1.509433962264151" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220920/6329027b0da19.jpg/viewthumb" data-type="png" data-w="477" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 477px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-ratio="1.5073068893528183" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220920/6329027b6b47f.jpg/viewthumb" data-type="png" data-w="479" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 479px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-ratio="1.0083333333333333" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220920/6329027ba2db0.jpg/viewthumb" data-type="png" data-w="480" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 480px !important;visibility: visible !important;"/></p><p style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-bottom: 0px;"></p>
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data-ratio="0.4859504132231405" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220919/6327a8daf1834.jpg/viewthumb" data-type="png" data-w="1815" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.4859504132231405" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220919/6327a8db31c7c.jpg/viewthumb" data-type="png" data-w="1815" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.4859504132231405" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220919/6327a8db6fabe.jpg/viewthumb" data-type="png" data-w="1815" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.4859504132231405" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220919/6327a8db901dc.jpg/viewthumb" data-type="png" data-w="1815" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.4859504132231405" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220919/6327a8dbae312.jpg/viewthumb" data-type="png" data-w="1815" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.4859504132231405" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220919/6327a8dbe96ab.jpg/viewthumb" data-type="png" data-w="1815" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-bottom: 0px;"></p>
话不多说,上流程,开干! 1.开case 路径:帮助-获得支持-广告和品牌旗舰店-广告账单-联系我们 类别:付款和发票 主题:了解广告费 以邮件/电话/在线聊天方式均可 可参考以下询问方式: 你好,请帮忙调查以下广告组是否存在恶意点击/无效点击,而亚马逊系统没有识别出来。 广告活动:xxxx 广告组:xxx 关键词:xxx(此处可让对方查询整组广告) 时间范围:近三个月(目前可调查时间范围在亚
什么是亚马逊僵尸产品? 亚马逊平台卖家人数众多,listing数量也数不胜数,很多卖家不是长年累月做一款产品,有些产品卖不动后既没有补货也没有下架,这些无人问津的listing就成了僵尸listing。 亚马逊僵尸产品不同的风险等级 1、就是店铺运作断层,突然不做了,listing突然退出舞台,这种listing是非常好的。 2、产品换代不卖,转行不做的放其自生自灭后续 3、风险ASIN:短期冲上
据外媒报道,亚马逊近日在一会议上宣布,将允许品牌卖家向买家发送营销电子邮件,并表示这是一种提高销售率的冒险尝试,可能会导致买家的收件箱被垃圾邮件淹没。 如果买家不希望收到营销电子邮件,则必须取消订阅。 具体来说,卖家将能够通过“Tailored Audiences”工具向最近的购物者、回头客和他们最大的消费者发送免费电子邮件,这也将让卖家监控结果。该工具今年已进入测试阶段,将于 2023 年初向所
新链接开广告--- AB自动:10/1 跑出AB ABC ABCD....AB和ABC各跑了1个点击,只吃了2美金,8美金给了其他词。先找AB和ABC下单,做评论。 评论有了后, AB广泛:20/2 开AB,比自动高,两个广告一起开的时候,广泛会在自动前面,会拦截自动广告流量(如何保证广泛一定在自动前面?在开启广泛前先把自动停掉,激活广泛刷几单,广泛和自动再同时开的时候,由于广泛高预算高竞价
当亚马逊买家给新品留了一个差评时,不少亚马逊卖家感到十分难过,因为一个差评极有可能让产品流量跌落、销量下降。 产品差评对产品的销量影响非常大,那么做为卖家,如何第一时间解决差评,如何删除亚马逊上的差评呢? 这里分享下,我们常见的删差评方法。 1、服务商导邮箱删差评, 通过亚马逊内部查到买家邮箱,然后发邮件给买家请求删除评论。 注意:卖家常犯的一个错误是通过亚马逊消息系统与留评者联系。这是非常危险的
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9月初,亚马逊公布Prime 专享折扣的新参考价要求: 要参与 Prime 专享折扣,您的商品必须向买家显示能够体现商品价值的参考价。参考价可以是商品的“原价”,也可以是市场价。在平日里,Prime 专享折扣价必须比参考价低 5%。在 Prime 会员日或黑色星期五等特殊活动期间,Prime 专享折扣价必须比参考价低 10%。 在许多商品分类中,您可以选择提供市场价(例如制造商建议零售价)等参考价
今天亚马逊在官网发布了一个大消息,官方正在筹备一项新计划,全称为 Amazon Warehousing & Distribution (以下简称AWD计划) ,将会为亚马逊卖家解决物流和仓储成本不断上升的问题! 亚马逊在公告中提到,绝大部分卖家在运营过程中,库存存储、配送和订单履行环节都是成本大头,而且环节流程复杂。尤其是在疫情后的物流成本暴涨,这个问题被进一步放大,仓储价格高、收费结构
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亚马逊一直因其无下限的退货规则广受卖家诟病。 有时甚至连买家使用过、影响二次销售的产品也给退回来。 更可怕的是,退回来FBA仓库没处理好又卖出去,因包装等各种问题被买家投诉二手产品当新产品卖,最终结果可能导致产品被下架甚至是店铺被封号。 亚马逊还会说,这不是我的锅,是你们自己没弄好…… 近日,亚马逊官方发布了一则公告,内容显示: 品牌所有者可以联系对其商品留下批判性评论的买家,为买家办理不