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每天更新亚马逊相关实操技巧分享亚马逊相关选品，运营，海外营销，站外推广等知识体系，实操技巧，工具插件，文档资料，行业最新资讯及政策变化等优质内容。
快来看看！专业亚马逊运营对于广告的运用答案
为什么开这个广告？ 亚马逊广告帮助卖家吸引目标人群,将他们引导至商品页面,增加销售额.通过亚马逊广告可以将商品展示在顾客可以看到的位置,提高您商品的曝光度.在新品前期阶段为了检测你的产品是否符合亚马逊卖家搜索相关联匹配，所以前期会开这个广告。 开这个广告的目的是什么？ 为了确保listing具有足够的吸引力，说服力，以及流量的精准性。 为什么否定这个词？ 亚马逊CPC关键词否词是把那些与你商品无关
2022-07-08
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品牌滥用申诉指导书
<p data-mpa-powered-by="yiban.io" style="margin-bottom: 0px;"></p><section class="mp_profile_iframe_wrp" style="margin-bottom: 0px;"><mpprofile class="js_uneditable custom_select_card mp_profile_iframe" data-alias="kuajingxmy" data-from="0" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/dL4AiaUvZ1oXGnkpQ1icPPk7OmkYyVhWdUuviaPsgWib7umM8s2eiaAIrfREDE5mQyQXws9gV0NJxlYbkyzVY08XB5w/0?wx_fmt=png" data-id="Mzg5OTYzMzY2NA==" data-nickname="跨境小蚂蚁" data-pluginname="mpprofile" data-signature="每天更新亚马逊相关实操技巧分享亚马逊相关选品，运营，海外营销，站外推广等知识体系，实操技巧，工具插件，文档资料，行业最新资讯及政策变化等优质内容。"></mpprofile><span style="color: rgb(34, 34, 34);font-size: 15px;letter-spacing: 1px;text-align: justify;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"></span><span style="color: rgb(0, 0, 0);font-family: 微软雅黑, "Microsoft YaHei";font-size: 16px;letter-spacing: 0.544px;text-align: justify;background-color: rgb(255, 255, 255);"></span></section><p style="margin-bottom: 35px;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;white-space: normal;border-width: 0px;border-style: initial;border-color: initial;font-family: "Microsoft YaHei", 微软雅黑, 宋体, Arial, Tahoma, Helvetica, sans-serif;line-height: 28px;font-size: medium;text-align: start;background-color: rgb(255, 255, 255);visibility: visible;"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑, "Microsoft YaHei";font-size: 16px;letter-spacing: 0.544px;text-align: justify;"></span></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.6077405857740585" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220706/62c4d5562edf6.jpg/viewthumb" data-type="png" data-w="956" style="margin: 0px;padding: 0px;max-width: 100%;height: auto !important;overflow-wrap: break-word !important;vertical-align: bottom;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 556px !important;"/></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.26464435146443516" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220706/62c4d5564d8a7.jpg/viewthumb" data-type="png" data-w="956" style="margin: 0px;padding: 0px;max-width: 100%;height: auto !important;overflow-wrap: break-word !important;vertical-align: bottom;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 556px !important;"/></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.5644490644490644" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220706/62c4d5566715e.jpg/viewthumb" 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2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.574793875147232" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220706/62c4d557362d7.jpg/viewthumb" data-type="png" data-w="849" style="margin: 0px;padding: 0px;max-width: 100%;height: auto !important;overflow-wrap: break-word !important;vertical-align: bottom;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 556px !important;"/></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><br style="margin: 0px;padding: 0px;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;outline: 0px;visibility: visible;"/></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><br style="margin: 0px;padding: 0px;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;outline: 0px;visibility: visible;"/></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.1427061310782241" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220706/62c4d55751425.jpg/viewthumb" data-type="png" data-w="946" style="margin: 0px;padding: 0px;max-width: 100%;height: auto !important;overflow-wrap: break-word !important;vertical-align: bottom;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 556px !important;"/></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><br style="margin: 0px;padding: 0px;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;outline: 0px;visibility: visible;"/></p><p style="margin: 0px 0px 0em;padding: 0px;clear: both;min-height: 1em;max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-galleryid="" data-ratio="0.22140608604407136" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220706/62c4d5578c79e.jpg/viewthumb" data-type="png" data-w="953" style="margin: 0px;padding: 0px;max-width: 100%;height: auto !important;overflow-wrap: break-word !important;vertical-align: bottom;outline: 0px;box-sizing: border-box !important;visibility: visible !important;width: 556px !important;"/></p><p style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);text-decoration-style: initial;text-decoration-color: initial;"><span style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;font-family: 微软雅黑, "Microsoft YaHei";font-size: 16px;color: rgb(0, 0, 0);"></span></p>
2022-07-06
阅读 1576
亚马逊监测到敏感词，产品被下架该怎么办？
店铺产品被监测到敏感词下架后该如何处理呢？ 首先，如果产品页面listing中出现了相关的敏感关键词，可以尝试删除以前的描述；其次，下载产品模板，选择产品类别；再然后，编辑ASIN SKU，在需要修改的地方填入内容；最后，上传产品模板，导入确认。这样就能够在最短时间内恢复。 如果是恶意评论review造成的，那么卖家可以收集最近三个月来的评论作为投诉的证据，以此来证明卖家所销售的产品的相关敏感词是
2022-07-05
阅读 1445
想要在亚马逊上分更多的蛋糕，差异化运营策略是趋势走向！
伴 随着亚马逊平台的发展壮大，源源不断的新卖家想要分一杯羹，这也就导致了产品同质化现象越来越严重，更重要的是，随着流量成本的增加，卖家真的可以说是举步维艰。想要在亚马逊上分更多的蛋糕，差异化策略是趋势走向。 所谓差异化，就是卖家从产品，运营，品牌，服务等有形和无形两个方面，给消费者提供独特的权益或附加价值，让消费者感受到差异化的产品和服务，从而在万千竞争者中脱颖而出。 产品功能方面的差异化 产品的
2022-07-04
阅读 1985
如何加入Project Zero计划？
与其他亚马逊项目一样，Project Zero计划现在采用“ 邀请制 ”和“ 申请制 ”两种形式。对于绝大多数通过品牌备案2.0的卖家而言，大家可以通过以下链接提出申请： https://brandservices.amazon.com/projectzero/waitlist 提交一周左右会收到亚马逊通过的邮件，当然有些时候可能会等 1 个月。 按照邮件提示打开Project Zero计划链接，
2022-07-03
阅读 1738
产品升级，永远要比别人先行一步！
一个做了多年的老链接，拥有不错的排名和Review，你会选择躺平，还是去做链接升级，以抢占更多的市场份额？ 我们不妨做一下升级，以便和竞争对手们拉开更大的差距，提升转化率，抢占更多的流量。 关于产品升级，应该考虑哪些要素？ 1. 考虑成本 最好的结果是，产品升级成本控制在一定范围，尽量做到升级后即使不升价也能有一定的利润率。 如果升级后，不升价就要亏损，那么就要三思。因为你可能无法预测到，升级
2022-07-02
阅读 1187
亚马逊新手卖家多久能出单？
<p data-mpa-powered-by="yiban.io" style="margin-bottom: 0px;"></p><section class="mp_profile_iframe_wrp" style="margin-bottom: 0px;"><mpprofile class="js_uneditable custom_select_card mp_profile_iframe" data-alias="kuajingxmy" data-from="0" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/dL4AiaUvZ1oXGnkpQ1icPPk7OmkYyVhWdUuviaPsgWib7umM8s2eiaAIrfREDE5mQyQXws9gV0NJxlYbkyzVY08XB5w/0?wx_fmt=png" data-id="Mzg5OTYzMzY2NA==" data-nickname="跨境小蚂蚁" data-pluginname="mpprofile" data-signature="每天更新亚马逊相关实操技巧分享亚马逊相关选品，运营，海外营销，站外推广等知识体系，实操技巧，工具插件，文档资料，行业最新资讯及政策变化等优质内容。"></mpprofile><span style="color: rgb(34, 34, 34);font-size: 15px;letter-spacing: 1px;text-align: justify;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"></span></section><section style="margin-bottom: 0px;"><br/></section><p style="margin: 0px 0px 0em;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><img class="aligncenter" data-backh="520" data-backw="578" data-ratio="0.9009584664536742" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220701/62be31d070fad.jpg/viewthumb" data-type="png" data-w="626" style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: 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2022-07-01
阅读 1857
亚马逊因税务被封账号有哪些情况？被稽查之后该如何应对？
欧洲各站点因为VAT的问题被关闭账号的卖家不在少数，亚马逊将会每个月进行地址的核对，以及税号有效性的审核，下面介绍一下亚马逊税务被账号有哪些情况？被稽查之后该如何应对？ 封号会有4种情况： 1，税务证书已经绑定，但仍被冻结。 2，申请税号中，还没下发税号。 3，没有申请过税号的，还有库存和资金的。 4，部分自发货的卖家。 假设被稽查之后该如何应对？ a.密切关注平台注册的邮箱是否有收到税务局查账通
2022-06-29
阅读 2058
深圳最牛B的亚马逊Listing如何写?
<p data-mpa-powered-by="yiban.io" style="margin-bottom: 0px;"></p><section class="mp_profile_iframe_wrp" style="margin-bottom: 0px;"><mpprofile class="js_uneditable custom_select_card mp_profile_iframe" data-alias="kuajingxmy" data-from="0" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/dL4AiaUvZ1oXGnkpQ1icPPk7OmkYyVhWdUuviaPsgWib7umM8s2eiaAIrfREDE5mQyQXws9gV0NJxlYbkyzVY08XB5w/0?wx_fmt=png" data-id="Mzg5OTYzMzY2NA==" data-nickname="跨境小蚂蚁" data-pluginname="mpprofile" data-signature="每天更新亚马逊相关实操技巧分享亚马逊相关选品，运营，海外营销，站外推广等知识体系，实操技巧，工具插件，文档资料，行业最新资讯及政策变化等优质内容。"></mpprofile><span style="color: rgb(34, 34, 34);font-size: 15px;letter-spacing: 1px;text-align: justify;background-color: rgb(255, 255, 255);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;"></span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;letter-spacing: 0.544px;text-align: justify;background-color: rgb(255, 255, 255);color: rgb(34, 34, 34);"></span></section><p style="text-align: center;margin-bottom: 0em;"><img class="aligncenter" data-galleryid="" data-ratio="1.403305785123967" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220627/62b91741ac178.jpg/viewthumb" data-type="png" data-w="605" style=""/></p><p style="text-align: center;margin-bottom: 0em;"><img class="aligncenter" data-backh="811" data-backw="578" data-galleryid="" data-ratio="1.403305785123967" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220627/62b91741ac178.jpg/viewthumb" data-type="png" data-w="605" style="width: 100%;height: auto;"/></p><p style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-bottom: 0px;"></p>
2022-06-27
阅读 4613亚马逊黑帽玩法
观察对手新链接的评论数量，如果新链接一上来就有好几百个好评，那么我们就得看他是做了父子变体，还是做了其他的黑科技。 如果竞争对手做了父子变体，这种操作还是可以接受的。 如果我们有条件也可以做，用店铺里评论数量比较多的同类目链接作为种子链接，跟我们的新品做父子变体。 那样新链接在刚上线时，就有非常多评论，推广起来也会非常快。 如果竞争对手不是做父子变体，而是做了跨店铺、跨类目的僵尸合并这样的
2022-06-26
阅读 2296亚马逊品牌备案验证码如何回复？关于品牌备案，你想知道的都在这！
近期收到多位客户咨询：亚马逊品牌备案验证码在哪里回复？很多客户在提交品牌备案申请后不知道如何回复亚马逊的邮件，导致品牌备案的最后一步被耽误。那么，你如何回应？为您整理了以下三种方法： 1.最直接的方法是点击官方邮件中的链接直接回复，链接上会有Case ID号； 2、其次在后台“品牌旗舰店-管理店”找到入口回复； 3、如果找不到邮箱或者邮箱链接无效，可以通过后台“问题日志”回复： ①在搜索框中输
2022-06-24
阅读 4162跨境卖家请谨记：跨境电商是一件难而正确的事
第1 9 个 618 购物节刚刚落下帷幕，与之前普遍预测的“冷清”有所不同，今年6 18 反而走出了一条不错的增长曲线，从各平台的销售成绩来看，G MV 均有不同程度的提升。在疫情冲击下的经济大环境下，这份成绩极大的提振了从业者信心。国内市场日渐复苏的同时，一篇由霞光社所发布的讲述跨境市场的文章《出海行业三年历劫，那些杀不死我的终将使我更强大》也火遍全网，在残酷的商业世界中，无论是国内还是国外的从
2022-06-23
阅读 2157亚马逊A+页面原则及产品视频规格和内容简析
在Listing中添加A+内容可以在宣传品牌内核的同时，带动一定的转化和复购概率，那如何做好一个A+页面呢? 一个好的A+页面原则: 1)遵循A+使用指南:无违禁词，无保证/保修信息，无价格/促销信息，无联系方式等信息: 2)使用所有模块和多样化模板:一共可添加5个模块，尽可能全都使用，并且采用不同的模块; 3)平衡图像和文字:通过平衡A+内容中的图片和文字来避免空白区域，使用高质量图片: 4)使
2022-06-21
阅读 5343销售政策和卖家行为准则
很多情况下，卖家都是不知道哪些“红线”是不能被触及的，而正是这些无心的行为导致了严重的后果。 这一篇纯粹为大家简单给大家剖一下2022年亚马逊后台最新的“销售政策和卖家行为准则”，看一下除了亚马逊店铺关联问题之外，还有哪一些风险是不可触碰的，当然，聪明的一些小伙伴也可以从亚马逊后台原本的政策中找到一些新的玩法。 现在跟大家科普一下，在亚马逊上有哪些事情千万不能做，哪一些又属于灰色地带，可以尝试想想
2022-06-20
阅读 1330教你如何深扒竞争对手Listing的方法
全文共2929字, 阅读 需要 15分钟 对于亚马逊卖家来说，特别重要的一个运营策略就是研究竞争对手，优化自己的运营方向，如果你想要打造出一个优质的Listing 那么你就可以去研究你的竞争对手。进行取长补短，竞争对手的缺失也是你的卖点。 首先要找到你的竞争对手。 确定竞品也就明确了分析的方向，如果要了解整个行业的情况，那就需要多找几个竞品来对比分析。 如果仅仅是对比和自己同等级的产品，就不需要把
2022-06-19
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