如何短时间干翻竞争对手50+listing
初阶成长
跨境电商入门到精通
近日浏览国外论坛发现一篇帖子,看过以后不寒而栗!也终于明白了前段时间,很多卖家向我们反映,自己明明是brand owner,图片也是自己拍的,却会收到IP infringement也就是知识产权侵权投诉的真正原因了。
原来,不是版权所有者,也可以投诉,原来亚马逊的这个版权漏洞,竟然也可以变成打击竞争对手的工具,想想真令人后怕,相信侃妹的读者里面应该也有不少小伙伴遭受过类似的情况吧?
大家先不急,为了保证原始资料的完整性,侃妹把原文原封不动的放出来:
So Amazon is such a mess. I have my employees opening anywhere from 150-250 claims a month currently. Some of those claims vary. We open claims through Vendor Express, through Amazon, with pq-preapprovals, seller-performance, notice@amazon.com, copyright@amazon.com, blah blah blah. Some of those claims are tracked in the case log, sometimes we are emailed on them and they do not appear in the case log and sometimes they mark them as answered when they are not and Amazon's system makes those cases a bitch to find.
We have multiple brands in the registry and they both equal more than 100K a month in sales. We have some popular listings so many sellers started copying our pages and making their own with higher prices. If a customer purchased from them they would turn around and order from us. It didn't bother me at first but it got out of hand quick. We asked Amazon to just remove these pages since they are duplicated. They stated they can only merge them - well if you have ever merged a page, it is a mess. They will mess up all the info, images, etc so instead we decided to file copyright claims here. We just pasted the ASINs in and marked the images as infringing. We did this for about 50 listings. Every single one was pulled down within a week. We were told we would be updated but never were - I checked by searching the ASINs and noticed they were completely removed from the catalog.
Amazon shared our information with the sellers that were infringing. One seller ended up emailing me - his account got banned. His English shows he is most likely from India. He also told me how he uses Amazon to support his family. Anyways I don't know if it is right but he apologized so I emailed Amazon to ask that they remove the claim against him. He won't be selling my items again and I honestly feel bad about it. I wanted to share this with you guys because I am extremely surprised how easy it is to file a claim with no proof. I could have just filed a false claim, got this seller banned and then ignored his emails. I have been on the reverse side of this where I received a performance notification on a false claim and I emailed the owner of the IP back and since they never responded there was nothing I could do. So say you have 1 competitor and you hit him with a false claim a week before Thanksgiving - you could most likely have him kicked off Amazon for 3-4 weeks while solving the claim and grab all his sales. Even though I am on the "winning" side of this issue with Amazon the system seems fucked up, doesn't it?
关于上文小伙伴应该很快就能知道文章的意思了,为了保证大家的阅读体验,侃妹就不逐字逐句的翻译了,简单解释一下上文,大致的意思就是说:我大概花了两周的时间,直接通过Copyright Infringement的名义,投诉50+的listing图片侵权,中间也没有提供任何证明的证据就直接把这些listing全部移除出亚马逊了。所以作者都不由的感叹:
即使你不是brand owner, copywrite owner,你照样可以投诉别人,不需要提供任何的证据证明,有很大的几率把对手搞掉,而且你只要不回复对方的邮件,对方可能就完全没有上架的机会了。这种行为英文叫做false claim,而且这么做的人也是越来越多了!
今天侃妹就和大家聊到这里了,关于false claim有什么问题欢迎大家在评论区沟通讨论交流!