<p data-mpa-powered-by="yiban.io" style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);margin-bottom: 0px;"></p><p style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);margin-bottom: 0px;"><br/></p><section class="mp_profile_iframe_wrp" style="margin-bottom: 0px;"><mp-common-profile class="js_uneditable custom_select_card mp_profile_iframe" data-alias="HLW-Amz" data-from="0" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/ibdNIs0sibUJl9cpfO0mk6belMzeerptu8lYhymfw8hw40bjfV3ChuKRCJPzyqlq7Tc7ROcLicRibEgRiciazRvKNYBw/0?wx_fmt=png" data-id="Mzg2NTA5MTg5Ng==" data-is_biz_ban="0" data-nickname="葫芦娃站外推广" data-pluginname="mpprofile" data-signature="为亚马逊卖家提供专业服务"></mp-common-profile></section><p mp-original-font-size="16" mp-original-line-height="28" style="margin: 0px 8px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;font-size: 16px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;caret-color: rgb(34, 34, 34);text-decoration-style: initial;text-decoration-color: initial;line-height: 28px;color: rgb(33, 37, 41);font-family: "Hiragino Sans GB", "Microsoft Yahei", sans-serif;"><strong style="color: rgb(51, 51, 51);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 17px;outline: 0px;"></strong><span mp-original-font-size="15" mp-original-line-height="28" style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(79, 129, 189);font-family: "Helvetica Neue", sans-serif;font-size: 15px;line-height: 28px;"></span></p><p style="margin-bottom: 0em;outline: 0px;visibility: visible;"><img class="aligncenter" data-ratio="1.0247747747747749" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220921/6329e9995a017.jpg/viewthumb" data-type="png" data-w="888" style="outline: 0px;display: initial;box-sizing: border-box !important;visibility: visible !important;width: 596px !important;"/></p><p style="margin-bottom: 0em;outline: 0px;visibility: visible;"><img class="aligncenter" data-ratio="1.1116071428571428" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220921/6329e999a4455.jpg/viewthumb" data-type="png" data-w="896" style="outline: 0px;display: initial;box-sizing: border-box !important;visibility: visible !important;width: 596px !important;"/></p><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;white-space: normal;font-size: 15px;background-color: rgb(255, 255, 255);color: rgb(33, 37, 41);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;margin-bottom: 0px;"><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;"><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;"><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;"><p style="text-align: center;"></p></section></section></section></section>
作为深耕跨境电商行业多年的“老运营”,不仅要做到精准高效地投放亚马逊广告,其实还有一项很重要的技能,那就是有效地分析投放,通过数据看到结果。 分析广告投放效果的意义就是为了更好地透视整个广告投放周期,辅助运营进行投放策略的调整。通过数据分析来解决“粗放式投放”的问题,推动精细化运营的进程。 所以需要合并所有亚马逊广告类型的数据,计算不同维度的广告运营指标,同时观察各种指标在时间线上的变动趋势,从而
选品都知道, 如果是红海里面去选品,那么一定是从红海里面去找蓝海,去找细分领域,去找特色的产品。那么可以设想下,如果你准备打造一个 Dog food 的品牌,你会怎么去突破? 先来看看老外是怎么做营销和推广的。 广告文案成功的激起了狗主人的好奇心。 点击广告后,可以 看到这样一个 Landingpage 点开播放视频的页面,会发现页面上有博士的简介,讲述了他的擅长。同时,视频也从狗狗食物的角度来
<p data-mpa-powered-by="yiban.io" style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);margin-bottom: 0px;"></p><p style="outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);margin-bottom: 0px;"><br/></p><p style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;"><strong style="margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"></strong></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-ratio="0.6069295101553166" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220915/632203335a9d2.jpg/viewthumb" data-type="png" data-w="1674" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-ratio="0.5933412604042806" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220915/6322033386437.jpg/viewthumb" data-type="png" data-w="1682" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-ratio="0.6107142857142858" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220915/63220333a4fd8.jpg/viewthumb" data-type="png" data-w="1680" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><p style="margin-bottom: 0em;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><img class="aligncenter" data-ratio="0.6047337278106509" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220915/63220333c9623.jpg/viewthumb" data-type="png" data-w="1690" style="outline: 0px;display: initial;box-sizing: border-box !important;width: 596px !important;visibility: visible !important;"/></p><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;white-space: normal;font-size: 15px;background-color: rgb(255, 255, 255);color: rgb(33, 37, 41);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;margin-bottom: 0px;"><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;"><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;"><section data-role="outer" label="Powered by 135editor.com" style="outline: 0px;letter-spacing: 0.544px;"><p style="text-align: center;"></p></section></section></section></section>
现在,很多公司推新品都是 白帽操作 ,测评,QA都让做,纯开广告。 偶尔报下站内活动,评论靠自然留评或者后台点request review邀评。 报Vine,VINE周期长,有些低客单价的产品还没人领。 如果在推新品前期,突来来一个一星差评,这链接恐怕要凉凉。 作为亚马逊运营,我们要把握好运营的每个细节。 白帽玩法是十分考验产品质量, 所以我们可以选择整体类目评分都4星半以上的产品,采购回来后的产
品牌所有者现在可以使用搜索查询性能控制面板查看品牌目录中特定 ASIN 的搜索查询性能数据。搜索查询性能控制面板显示了哪些查询将买家引向了您的商品,以及每个查询中相关品牌和 ASIN 的搜索性能数据。ASIN 视图推出后,您可以在所选时间范围内按指标(例如点击量或转化率)衡量特定商品的搜索性能。 为什么说这个功能非常有用呢? 搜索词表现是基于买家的搜索行为显示搜索词的绩效。在选定时间段内,显示型录
第七点∶评价最好是图文结合当然能上视频更好,评价客观的说出产品的特点。注意语法和语气,有能力最好就让美国人写吧。 第八点∶新品要特别注意刷评价的比例,每10单留一两条产品REVIEW。 第九点∶新品刷评价不一定要留5星,四星也OK嘛,这样给别人更有说服力,每个人的标准是不一样的是好评就行了。 第十点∶注意节奏,新品开始有个两三个评价就好,每次收到差评就再多刷点好评冲淡一下,产品评价维持在四分或者以
1、宝藏关键词反查工具: https://dwz.cn/6g62BJwH 这个确实是近期用的比较好的关键词工具了,不用担心人家收费,因为一些基础的功能都能够永久免费使用,我们用的比较多的就是关键词趋势图分析,看每日广告排名的一个变化情况,然后针对性的进行一些调整。然后就是关键词监控功能,能够看到每个小时的排名变化情况。 2、找视频相关素材的网站: https://www.videezy.com 有
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广告排名 只针对于投放了站内广告的卖家,根据竞价和关键词质量得分来进行的排名 在这三个排名中,相对来说,BSR排名的效果最好,当你的Listing成为Best Seller,关键词自然排名往往也会有大幅的提升,往往原本在自然搜索结果靠后的Listing,因为成了Best Seller也会快速的展现在自然搜索结果的第一页。当然,有了Best Seller标识的Listing,由于消费者的从众心理,其
昨日,亚马逊美国站和欧洲站发布了黑五和圣诞库存最晚入仓时间,提醒美国站和欧洲站卖家,确保在规定日期前将货件送达亚马逊配送中心。 美国站最晚入仓时间如下: 黑色星期五周:11月2日 圣诞节:12月1日 欧洲站最晚入仓时间如下: 黑色星期五周:11月4日 圣诞节:12月11日 卖家朋友们可要注意了,一旦错过了最后的入仓时间就意味着与“爆单”无缘了! 旺季备货期,大家还需要警惕这三个最易爆仓,上架慢的F
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100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;orphans: 2;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);text-decoration-style: initial;text-decoration-color: initial;color: rgb(51, 51, 51);font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: normal;text-align: center;visibility: visible;"><img class="aligncenter" data-ratio="0.40402969247083775" data-s="300,640" src="https://img.amz123.com/upload/thread_wx_img/20220904/631380e86f3be.jpg/viewthumb" data-type="png" data-w="1886" style="color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", 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做亚马逊的卖家知道雷同图片在搜索展示中容易遭到系统的抑制 ,因为亚马逊不想让自己的关键词搜索结果显示出来都是一堆完全雷同的图片,那样也不利于顾客的选择和体验感。 那么怎么让自己的主图设计的避免 被投诉的风险 ,被雷同呢? 好的图片,不需要花哨的装饰,看见的刹那就勾起您的欲望。 设计图片思路中存在一个核心的关键点: 那就是要先找到产品的卖点和痛点,然后把这些卖点和痛点以图片的方式表达出来。 那么我们
不管是自然流量还是广告流量,这两种流量最终的目的都是提高我们的排名,增加我们的转化率成单量,这两者之间的关系其实是相互促进的,且会随着一些原因进行相同变动 总流量=广告流量+自然流量 查看流量步骤 总流量可以在后台数据报告-业务报告-详情页面销售和流量那栏查看,Sessions就是总流量。广告流量在广告页面可以查询到,点击的次数就是广告流量。 打开后台主页。 在后台上方的菜单上方找到数据报告,点开
IPI分数 IPI分数是亚马逊系统衡量卖家FBA库存表现的一个分值,如果IPI分数过低,FBA发货可用仓容数量就会受到影响,请回答以下问题: 1. IPI是哪三个单词的缩写? 2. 如果IPI分数低,该如何应对和调整? 答: IPI是Inventory Performance Index的缩写,指的是库存绩效指数。 按照亚马逊官方的解释,影响IPI分数的要素要素主要包括:冗余库存,现有库存和无在售